What are the key account types on WeChat?

WeChat has Private Accounts for individual users and Official Accounts for companies, brands, and high-profile individuals. Official Accounts are further categorized into Service, Subscriptions, and Enterprise accounts, each serving specific communication and marketing purposes.

What is WeChat?

WeChat, initially a “micro-messaging” app, has transformed into a comprehensive digital platform with features like WeChat payment, networking, location services, and more. It was launched in 2011 by Tencent and has become an essential tool in China’s digital landscape.