Ashley Liu joined the NBH team as Sr. Account Manager in March 2021.
As Sr. Account Manager, Ashley is responsible for developing plans and implementing retainer and campaign work for key accounts.
Ashley is specialized in consumer marketing with a wide scope from FMCG to large international retail brands. She has over 8 years of marketing experience where she worked with Lacoste, FamilyMart, ECCO and Adidas. Ashley is a true inspiration for many, as she highly believes in continuous improvement and to never be satisfied with the current state and always aim higher.
Ashley grew up in China and graduated from Shanghai Lixin University of Accounting and Finance. She majored in Sociology & minored in Accounting. Maybe not the typical marketer profile but Ashley came to love marketing so much that that she just got hocked. First time Ashley encountered Scandinavia was through her position at ECCO shoes. She valued the unique design culture and high product quality that Scandinavian brands represent and believe that there exists a huge potential for this on the Chinese market. Therefore, Ashley is so passionate about doing what she does today.
Find Ashley Liu on LinkedIn.