Sarah Chu was named Senior Advisor of NBH in June 2018, adding to her duties as a member of the board.
As a Senior Advisor, she is responsible to support the CEO in the strategic decisions making within the NBH organization, actively take part in the business development process, and work directly with key clients.
Sarah Chu is a true marketing lover with more than 12 years of consumer branding experience and with strong knowledge on the Chinese consumer journey.
She was born and raised in Copenhagen where her entire family is based today.
Sarah Chu has spent most of her early life in Denmark where she gained her bachelor from Copenhagen Business School in Economics and Business Administration. She later gained her Master from VU University Business Administration.
She wanted to explore her Chinese origin and therefore moved to China with Danish Trade Council where she successfully assisted several brands into the Chinese market. Later she moved to the private sector and held a position as the Head of Marketing for ECCO Shoes for the China market.
Find Sarah Chu on LinkedIn.