Blue Car Rental is a leading Icelandic car rental agency aiming to be the top choice for Chinese tourists visiting Iceland. With an already strong position in the local market, they wanted to expand their visibility and bookings among Chinese travelers, a group known for high travel activity and digital research behavior.
Blue Car Rental approached NBH to improve their visibility and performance in the Chinese market. Despite offering a great product, they were largely invisible to Chinese tourists on local platforms. The lack of a China-specific strategy meant missed opportunities for direct bookings. The client had not previously run dedicated Chinese digital campaigns or had a local presence on Chinese platforms.
NBH developed a China-tailored marketing strategy that included:
This multichannel approach ensured full-funnel visibility—from discovery to booking.
NBH made it possible for us to truly connect with Chinese travelers. Their local expertise and full-service approach gave us both visibility and results. We’ve never had this level of engagement in China before.
This case shows how strategic localization—platforms, content, and timing—can create rapid growth in an otherwise hard-to-crack market. For Blue Car Rental, NBH helped convert visibility into direct revenue by building trust and engagement with Chinese travelers where it matters.
We’ve helped brands like Blue Lagoon, ILLUM, Blue Car Rental and Nymans Ur attract Chinese tourists through digital platforms that matter.Let’s talk about how we can do the same for you.
NBH has helped us take our China marketing to the next level. Their local knowledge and structured approach have made it easier to build brand awareness and connect with the right audience.
NBH took our digital presence in China to the next level—bringing clarity, confidence, and measurable consumer impact. Their platform expertise and creative localization made our brand story resonate in the right channels. We’re not just seen—we’re wanted