Explore the newest developments in digital trends, cultural events, happenings, and consumer behavior in China with NBH Insights.
Mistakes Foreign Brands Make in Marketing in China
NBH’s Insight to 11.11 Singles Day – World’s largest shopping festival!
Follow NBH into the “Mid-Autumn”, with a trip to the Moon (cake) and back!
Tourism: Be prepared to Welcome Chinese Group Travelers!
Has the Chinese gaming industry made its way back into “The Game”?
China’s Cultural Traditions: The Dragon Boat Festival
China’s 520: Brands cyber version of Valentines Day
China’s “May Day”: How is the Labor Day celebrated?
China’s Cultural Traditions: The Qingming Festival
8 of March: The rise of the She-hero!
Chinese New Year: Be prepared for The Water Rabbit!
5 Trends that will shape China’s business year 2023
Double 11, 11.11, or Singles Day – name it to tame it! Get the latest trends from China’s biggest shopping festival
NBH takes you to the Moon(cake): Find out how brands adapt their marketing for the Mid-Autumn Festival
Are you ready for Metaverse?
China’s cultural traditions: Dragon Boat Festival – one of the big four
China’s Cultural Traditions: How to celebrate the Qingming Festival?
NBH summarize successful domestic campaigns during International women’s day
New Year Special: NBH Looking into the Tiger Campaigns
NBH gives you their surveys for 2022: We list five trends to keep an eye on!
The new generation of consumers: Rise of Gen Z and Cultural Opinion Leaders (COLs) – who are they?
A sense of new opportunities for beauty products in China: NBH guides you through the new changes in animal testing regulations
China’s Shopping Festival Calendar: 618 Trendsetter for the future of E-commerce
Why should influencers(KOL) be a key part of your marketing strategy?
Importance of online PR in China
When entering the Chinese market – master the Chinese advertising law or get someone who has the knowledge
Using digital in China to enable B2B business growth
Digital Marketing Trending in China in 2021
Double 12 Shopping Festival, a continued online shopping celebration
2020 Double 11 Shopping Festival once again breaks the record
Tencent starts to target private domains’ traffic
The guide to knowing essential Chinese digital platforms
Flowers are out of Chinese Valentine’s Day
The new era of e-commerce live streaming
New historic online sales record set for 618
Chinese tourism industry sees signs of recovery
Function update on WeChat: optimize your visibility on WeChat
The importance of live streaming in China
Marketing and conversion, easy with Dianping
How to generate free exposure & awareness
Enhance the customer experience with WeChat
2024 China Digital Marketing Trends
On December 20th, 2023, the Minute Marketing Science Academy, along with the Global Digital Marketing Summit (GDMS) and Marketing Think Tank M360, released the "2024 China Digital Marketing Trend Report." This report, based on a survey of 257 advertisers from over 20...
Mistakes Foreign Brands Make in Marketing in China
Marketing in China poses unique challenges even for renowned international brands. Successfully entering this dynamic market demands ongoing vigilance, given its evolving marketing channels. Before launching marketing plans in China, foreign companies must pay special...
NBH’s Insight to 11.11 Singles Day – World’s largest shopping festival!
For those who missed our previous insights about Singles' Day or 11.11, we begin with a brief background, and a short introduction to our observations from the 2023 festival. Last year was a special year due to the pandemic in China, which also led to other...
Follow NBH into the “Mid-Autumn”, with a trip to the Moon (cake) and back!
The Mid-Autumn Festival also known as the Mooncake Festival, is one of the most important traditional Chinese festivals. It falls on the 15th day of the eighth month of the lunar calendar, usually in September or early October. This festival holds deep cultural and...
Tourism: Be prepared to Welcome Chinese Group Travelers!
On August 10, 2023, The Chinese Ministry of Culture and Tourism announced the lifting of restrictions and bans on group travelers, which have been in place in the wake of the pandemic. The opening applies initially to around 70 countries worldwide including Finland,...
Has the Chinese gaming industry made its way back into “The Game”?
China - The center of global gaming China holds the title of the 'Gaming Industry Capital of the World,' representing about 25% of the global video game industry. Online games in China are played over the Internet through video game consoles, personal computers...
China’s Cultural Traditions: The Dragon Boat Festival
The Dragon Boat Festival, also known as Duanwu Festival, is a traditional Chinese holiday that is celebrated on the 5th day of the 5th month of the lunar calendar, which usually falls in June. The festival has a history of over 2,000 years and is widely observed in...
China’s 520: Brands cyber version of Valentines Day
In times of post COVID-19, China continues to stand out to be a significant growing market. Luxury brands are in a competitive race to develop marketing campaigns centered around various gifting and traditional occasions in order to sustain the remarkable level of...
China’s “May Day”: How is the Labor Day celebrated?
In China, Labor Day, also known as May Day, is a public holiday that is celebrated on May 1st each year. It is a day to celebrate and honor the achievements and contributions of workers in China. The day honors with closed businesses, government offices, and schools....
China’s Cultural Traditions: The Qingming Festival
In the month of April, while the Western world anticipates the yellow festival of Easter, in China, another spring tradition is celebrated - the Qingming Festival. The Qingming Festival is one of the traditional holidays celebrated in China. The festival, typically...
8 of March: The rise of the She-hero!
In China, International Women's Day (IWD) has received increased attention in recent years. A few years ago, this holiday was recognized more as a tribute to women, similar to Mother's Day and perhaps Valentine's Day. But today, IWD is more noticed as a tribute to...
Chinese New Year: Be prepared for The Water Rabbit!
It is time to turn your gaze from the Tiger and start to focus on the Rabbit. To be more specific, the "Water Rabbit". This year, the Chinese New Year CNY starts on January 22. The celebrations begins on the evening of the 21st and continues for another 15 days, but...
5 Trends that will shape China’s business year 2023
Once is nothing, twice is a tradition, or… Anyhow, NBH brings you our annual trend scouting, this time for 2023! One expectation that we have obviously scouted is tourism, if China's reopening continues as predicted, we will meet Chinese tourists again and we, of...
Double 11, 11.11, or Singles Day – name it to tame it! Get the latest trends from China’s biggest shopping festival
The shopping event "The Singles Day" has for many countries been a completely unknown phenomenon. But like many other trends and influences from China, Singles Day is starting to become part of "our" "shopping calendar", at least if you look at Europe. China's...
NBH takes you to the Moon(cake): Find out how brands adapt their marketing for the Mid-Autumn Festival
The Moon festival is taking place this weekend September 10th. The Moon festival, mostly known as the Mid-Autumn festival and Mooncake festival, is one of the biggest holidays in China! With this said, if you are a marketer operating in China, this festival is also...
Are you ready for Metaverse?
In the west, the term “Metaverse” has become increasingly widespread. You might say it is one of the big Buzzwords of 2022. It is convenient to think that the boom is closely linked to Facebook's change of name to Meta, but in fact, the Metaverse is not a new concept....
China’s cultural traditions: Dragon Boat Festival – one of the big four
Dragon Boat Festival is one of four main Chinese traditions. If you have been to China during this period, it is hard to miss. You would notice the decorations, gift-giving, as well as an increased level of traveling, mainly within the country. In 2022, the Dragon...
China’s Cultural Traditions: How to celebrate the Qingming Festival?
Today, the 5th of April, we want to draw attention to one of China's traditional holidays, the Qingming festival! 🌞 Due to covid, the celebration might look a bit different this year. But still, we would like to give a shoutout to this beautiful holiday and give you a...
NBH summarize successful domestic campaigns during International women’s day
In China, International Women's Day (IWD) has in recent years gained more attention. This holiday has long been compared to Valentine's Day or Mother's Day but has lately been more about celebrating the progress of women in society and seeking even better...
New Year Special: NBH Looking into the Tiger Campaigns
Every year towards the Chinese New Year, it is always interesting to see how brands target their New Year campaigns. This year has been an increased amount of New Year commerce, this regards both global and domestic vendors. We believe that this is not only...
NBH gives you their surveys for 2022: We list five trends to keep an eye on!
NBH has in 2021 followed and analysed China's digital trends, now it's time to look ahead and see what is expected to hit the year 2022? Which trends will continue to grow and which is here to stay, and what new trends will boom? NBH has chosen to list 5 trends, we...
The new generation of consumers: Rise of Gen Z and Cultural Opinion Leaders (COLs) – who are they?
China's influencer market is currently undergoing a major change. But what is really happening? With the new rise of new consumers from Generation Z that’s looking for more authentic and personal trendsetters, a new concept Cultural Opinion Leaders (COL) has had a...
A sense of new opportunities for beauty products in China: NBH guides you through the new changes in animal testing regulations
Clean beauty products, sometimes mentioned as cruelty-free products, are now heading to China. Or are they? A wave of international clean beauty brands is already queuing up to enter. Still, there are a lot of confusion regarding the new animal testing law for...
China’s Shopping Festival Calendar: 618 Trendsetter for the future of E-commerce
Online shopping festivals have come to be a trendsetter for new consumer patterns in the Chinese landscape of e-commerce. The festivals are a must-be event for new brands and marketers, not only for sales but also as a unique opportunity to get inspired by novel...