Explore the newest developments in digital trends, cultural events, happenings, and consumer behavior in China with NBH Insights.
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Influencer strategy is an important part for brands to take brand ownership within the digital universe. In China influencers are called Key Opinion Leaders which is also referred to as KOLs in China. KOLs are social media influencers who have large communities which...
Globally, Public Relations (PR) is in general a very powerful form of communication. PR and online PR in China is one of the most cost-efficient forms of communication to develop the image and reputation of your company, brand or product. Online PR is very important...
To find the right mix of channels is relatively straight on in China. There are a few major players on the market which your brand needs to be present in, depending on the objective and target audience. But in order to drive traffic and engagement content is key. Like...
Do you normally participate in exhibition and fairs to establish or expand your business in China? But in times like these where travelling is difficult you might have had limited opportunities. “Guanxi” is one of the elements which is key when doing business in China...
China has been in the forefront when it comes to digitalization development and its digitalization evolvement has been astonishing. In this article, we will briefly look into some digital marketing trends in China in 2021.
Each year, Double 12 Shopping Festival in China takes place on 12 December. Even though it is one month later than the biggest Chinese online shopping festival Double 11, the sales momentum a brand could achieve is still worth mentioning. Based on the data from the...
In the early 1990s, a group of university students at Nanjing University came up with the concept to celebrate Singles’ Day on November 11 (11.11), as 1 looks like a bare stick which is a Chinese slang for a single man. Since then it has gradually become an unofficial...
For the first time ever, Tencent mentioned private domain’s traffic in their financial releases. As written in the 2020 Second Quarter and Interim Results “Weixin (WeChat in Chinese) ecosystem is redefining China’s online advertising by enabling advertisers to sustain...
Chinese digital landscape is vastly different from the West. The article could help you to glimpse some of the representative ones with references from the West.
Glimpse of the Chinese “romantic market” with data from Chinese Valentine’s Day 2020
Live streaming has been foreseen as the new upcoming era.
In China, the 618-shopping festival was the first large scale ecommerce promotion which received high scale of attention from all levels.
May holiday has been special because it is the first holiday after China gradually have started to release the permission of outing again due to Covid-19.
WeChat continuously evolves functions on the platform, In the recent public seminar WeChat presented updated functions which put quality before quantity.
If you would like to ask what the most popular and trendy way of marketing and sales in China is, 99% of marketing people will tell you: “Live streaming”.
What is the most frequently raised topic asked to marketing people? It must be “What is the sales result from your marketing activity?”
In the world of marketing, it seems nothing is free. Can a brand get free exposure? The answer is yes, especially with the development of a social network.
If your business is still new and not yet cover the costs of hiring Chinese speaking staff. If you have this concern, we recommend considering WeChat.
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