Alibaba is one of the biggest eCommerce companies in the world, owning eCommerce sites such as Tmall and Taobao, with millions of users every day. This week, on the 13th of September, Alibaba held its summer event in Germany to give the latest insights into digital marketing and eCommerce in China.
NBH always wants to stay ahead when it comes to digital marketing in China and NBH had the chance to attend the event.
During the event, Alibaba gave insights into:
New trends within consuming and digital marketing
… And much more!
Alibaba gave up-to-date insight and knowledge of new trends within live shopping, metaverse and so much more! The tech industry is really moving fast and the creativity and possibilities have no limit.
Also, we had the chance to meet interesting people, network, and exchange knowledge about business in China!
“Thank you to Alibaba Group, Tmall Global, and especially to the Tmall Global BD team! Also, big shoutout to April Zhong that held a great speech about the advantages for global brands on Tmall” said, Max Twisselman, Business Developer at NBH.”
Sweden-China Trade Council has unique knowledge and experience when it comes to business exchange between companies from Sweden and China.
If you are interested in China and Chinese business, please check out their LinkedIn page and website.
“We are happy and excited to become a member of Sweden China Trade Council. We are confident that in partnership with Sweden China Trade Council we can increase the knowledge about the possibilities within digital marketing for Swedish companies doing business with China.” Says, Jonathan Kullman, CEO at NBH.
The summer of 2022 is on its last breath and autumn is knocking on our doors. NBH hopes that all of our partners, followers, and colleagues have had a wonderful vacation and are ready to get started again!
Some say that the start of autumn is the real new year and sure It brings a lot of opportunities and exciting events. Events and cultural traditions are a well-proven way to understand and get to know your targeted market.
NBH lists China’s biggest happenings for autumn/winter of 2022. Don’t miss out!
Mid-autumn Festival (Mooncake festival), 10-12 September
Mid-Autumn Festival, also known as Mooncake Festival, is a tradition from ancient times, celebrated with family and loved ones. The festival is mostly known for its mooncake.
National day (Golden week), 1st – 7st October
The national day is celebrated on the 1st of October. It is also the first day of one week holiday, known as – The Golden Week! A holiday for travel, spending time with family, and lots of activities around the country!
China International Import Expo, 5th – 10th November
The China International Import Expo (CIIE) is held in Shanghai. It is the world’s first import-themed national-level expo and a big forum for trade and business.
Shopping festival: 11.11 (Singles day), November 11th
Singles day is the world’s largest day and China’s answer to black Friday and cyber Monday. For marketers, it is one of the most important days of the year. It started as an answer to valentines day – be proud of being single (treat yourself with shopping 😉 ).
Double 12 (12.12) Shopping Festival, December 12th
The double 12 ends the Chinese shopping festival year and it is the third biggest shopping festival of the year. It starts only a month after singles day, but as a marketer, you should not miss this.
Christmas and new years
These traditions don’t need any further explanation and all through Christmas and the new year aren’t as big in China as in the west, there sure is Xmas and new year feeling even in China.
The list of these happenings has sure one thing in common, it brings great opportunity for your company or brand to get closer to your China market. But, as always, do things with quality!
NBH has years of expertise in working with digital marketing in China. Our expertise is available in both Europe and China.
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Since the outbreak of covid-19, it has been difficult or almost impossible to travel to China. Strict restrictions and quarantine rules have made business trips difficult to carry out for over two years. But now we might see a little light in the tunnel.
Recently some important news came:
From 2022-06-13, China is facilitating the visa application for people who have a Chinese vaccine or a vaccine approved by the WHO.
It is no longer necessary to have a PU invitation letter if you intend to work in China or to visit family members staying there.
From 2022-06-30 it is possible to travel in transit to China from all other countries.
However, 7 days of hotel quarantine and three days of home quarantine remains until further notice.
Traveling to China is still difficult but NBH is happy that some rules are being eased up and hope it soon will be possible to visit the country as before.
NBH is proud to present our new client collaboration with Coravin!
Who is Coravin?
Coravin delivers the ULTIMATE solution for wine preservation! Unlike other wine preservers, which only delay the oxidation of your wine, the Coravin Wine Preservation System is designed to pour wine without removing the cork, so wine always tastes as if it has just been opened — even years later. How great isn’t that??
We will help Coravin to update and upgrade their WeChat Mini Program. The platform will include CRM, OMS, and payments so that their B2B partners easily can make an order, check stock status, and much more!
Simply say, a complete solution of a WeChat Mini Program!
We are happy that Coravin has joined NBH. Keep you updated with the Coravin Mini Program!
To get to know Coravin better, visit their website at coravin.com.
If you haven’t missed NBH regularly create complete guides of different Chinese digital platforms, in order for you to dig deeper into China’s digital landscape, and perhaps platforms you want to know more about!
This month did NBH launch their Complete 16-page Guide to WeChat Mini program!
What is WeChat Mini Program?
WeChat has changed the paradigm shift of mobile use by adding their “sub-application” – WeChat Mini Program (MP).
WeChat Mini Program can be described as an app within the app function that does not require you as a user to download or save anything on your own hardware.
In this 16 page paper, NBH will dig deeper into:
Why WeChat Mini Program
How is it structured
How to use it?
How you can benefit from WeChat Mini Program
To get full access, click on the picture below.
Please also visit our “Guide” page to learn more about China’s different digital platforms.