Navigating China – a full day conference on doing business with a constantly developing Market
To meet the growing demand for information, knowledge sharing, and networking in the Chinese business landscape, the Sweden-China Trade Council invited to ‘Navigating China,’ a full-day conference scheduled for September 21, 2023, in Stockholm.
This event was designed to address crucial aspects of China trade, catering to the needs of both SMEs and large Swedish corporations, ensuring an insightful exploration of current trade dynamics with China.
Join this Webinar and gain deeper insights into China’s digital landscape and the opportunities available to grow sales and brand presence for B2B companies!
Why is this important?
B2B marketing in China has traditionally revolved around in-person events, trade shows, and exchanging business cards. However, this paradigm has shifted. The pandemic has accelerated the digital transformation for B2B companies, imposing new demands and a fresh perspective on crafting the “right” type of marketing in the digital landscape to expand and effectively reach potential customers.
The sales process has become more digital, providing increased opportunities to find new customers in China through digital platforms. Consequently, the significance of visibility and controlling how your company and its products/services are presented has grown and, at the same time, become more challenging. This is because everything digital needs to be tailored for China, in China.
During the seminar, we will highlight the following topics:
WeChat: How can companies gain thousands of relevant followers from their own industry?
Chinese Website: How can you optimize your company’s website for speed and visibility to your Chinese target audience?
Baidu SEM:How can businesses create business opportunities through China’s largest search engine?
Industry Media (PR): How can companies get dozens of Chinese media outlets within their industry to cover their company?
Join our Webinar!
Sign up for our upcoming Webinar and get fresh indepth insight into the digital landscape of China. Speakers of the event will be NBH China Marketing Expert and CEO Jonathan Kullman, and Richard Hårdänge, China Marketing Expert, fluent in Chinese, Partner and CCO of NBH.
Don’t miss this great opportunity, bring your collegue and get inspired! More info below.
When: 29 August, 2023
Time: 09.00-10.00 CET
Venue: Online meeting, link will be sent one day before the webinar
We are happy to announce that NBH has once again been seen by industry media. This time in the Swedish industry magazine Market. NBH CEO Jonathan Kullman participates in an interview where he puts the spotlight on digital China.
In the interview, China’s digital market is described, what is important to consider and the mistakes companies often make when investing in China.
Jonathan highlights various trends such as outdoor life and equestrian sports. Depending on the industry you are in, it is important to adapt your marketing, if you succeed in doing it right, the success can be huge.
The article highlights a common mistake that many companies make: assuming that the digital strategy they use in the West will also work in China. One tip Jonathan provides is to seize the opportunity within B2C to tap into the growing number of Chinese tourists. This group wields considerable purchasing power and can offer insights into what might also succeed in China.
Begin the Autumn of 2023 with new knowledge that can boost your China digital journey. Sign up for upcoming Webinar!
As most of us know the digital landscape in China differs significantly for B2B compared to other markets. The pandemic has brought about substantial changes, accelerating the digital transformation within B2B in China. As a result, this now demands a fresh understanding of the right marketing channels for communicating with your Chinese target audience.
The sales process has become more digital, providing increased opportunities to find new customers in China through digital platforms. The issue many B2B companies face are however often how to get the right results that matter for your business. There are many different needs such as:
Getting relevant leads for sales to contact
Growing your influence and brand awareness
Increasing the amount of people that visit you at an event
Creating China for China content that show your local expertise
During the webinar, the following topics will be highlighted:
WeChat – How can companies gain thousands of relevant followers from their own industry?
Industry Media (PR) – How can companies get dozens of Chinese media outlets within their industry to cover their company?
Zhihu – How to leverage the strongest knowledge based platform to show your key strengths?
Douyin (Tiktok) – How can you use it for B2B conversion & brand building with a limited budget?
Take the chance and learn more about China’s new digital landscape and the opportunities for your company to increase its results on the Chinese Market! Join this seminar main orgainzed by The Swedish Chamber of Commerce in China, together with NBH!
NBH experienced speakers and China Marketing experts will provide a more in-depth view of the digital landscape in China and how businesses can leverage digital channels to create business opportunities.
The digital landscape in China looks entirely different for B2B compared to other markets. Moreover, the pandemic has brought about significant changes, accelerating the digital transformation within the B2B sector in China in recent years. This has created new demands for knowledge regarding the right marketing channels to effectively communicate with potential Chinese customers.
The sales process has become more digital, providing increased opportunities to discover new customers in China through digital platforms. Consequently, the importance of visibility and controlling how a company presents itself, its products, and services has grown while also becoming more challenging. All digital efforts need to be tailored specifically for China.
Would you like to learn more about China’s new digital landscape and the opportunities for your company to enhance its visibility?
In this seminar, NBH will provide an overview of the digital landscape in China and how businesses can utilize digital channels to create business opportunities. Additionally, we will hear from a company sharing its experiences and strategies for increasing visibility. More info to come 😉
During the seminar, we will focus on the following:
WeChat: How can companies attract thousands of relevant followers from their industry?
Website: How can you make your company’s website fast and visible to your Chinese target audience?
Baidu SEM: How can companies leverage China’s largest search engine to create business opportunities?
Industry Articles (PR): How can companies get dozens bransch media within their industry to feature their business?
Jonathan Kullman, Founder and CEO of NBH. With 8 years of experience in China, including 6 years based in Shanghai, Jonathan is highly experienced in assisting companies with using digital channels to enhance their presence and business in China.
Richard Hårdänge, CCO of NBH. With over 10 years of experience, both commercially and culturally, working with China, Richard is fluent in Chinese and has spent five years in Dalian, Northeast China.
NBH continues to grow and in the autumn we are announcing additional colleagues!
We are looking for a Senior Customer Success Manager and a Intern working alongside our Project & Marketing Manager for our Stockholm office, with great opportunities to also work partially remotely.
SENIOR CUSTOMER MANAGER
As a Senior Customer Success Manager at NBH, you will play a pivotal role in ensuring our clients’ success by building and maintaining strong relationships with them. You will be responsible for understanding their unique business needs, aligning our services to their objectives, and driving maximum value from our solutions while coordinating with our in-house operations team in China.
We are also looking for an intern for the fall with great opportunities for employment. As an intern at NBH, you will get to work with our communication and marketing. In the role, you will work alongside our Project and Content Manager. We will adapt the role to suit any studies, experiences and wishes.