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Double 12 Shopping Festival, ett fortsatt firande av shopping på nätet
Varje år äger Double 12 Shopping Festival i Kina rum den 12 december. Även om det är en månad senare än den största kinesiska online-shoppingfestivalen Double 11, är det fortfarande värt att nämna det försäljningsmomentum som ett varumärke kan uppnå. Baserat på uppgifter från China Post och andra leveransserviceföretag samlades 401 miljoner paket in den 12 december 2019, med en årlig ökning på 24,5% jämfört med de 322 miljoner paket som samlades in den 12 december 2018.
Före den 12 december skulle stora kinesiska e-handelsplattformar som Tmall, JD.com och Suning starta marknadsföringen av Double 12 Shopping Festival. Tmall skulle erbjuda incitament som röd ficka (kontantrabatt), och JD.com skulle erbjuda olika rabatter för att locka kunder att köpa.
Sedan starten av Double 12 Shopping Festival har fler och fler produktkategorier anslutit sig till shoppingfestivalen, inklusive men inte begränsat till dam- och herrkläder, baby- och mödravårdsprodukter, heminredning, hushållsapparater, skönhetsvård etc.
Double 11 Shopping Festival uppnådde Alibaba en rekordhög GMV (Gross Merchandise Volume) på 498,2 miljarder RMB (RMB/USD=0,15 per den 19 november) och en ökning med 26% jämfört med föregående år. Alibabas största konkurrent JD.com uppnådde också det anmärkningsvärda resultatet av GMV på 271,5 miljarder RMB. Även om Double 12 Shopping Festival 2020-relaterade data ännu inte har publicerats, förväntar sig analytiker en anmärkningsvärd uppnådd tillväxt jämfört med 2019.
Om författaren Läs mer på engelska >
Double 12 Shopping Festival, ett fortsatt firande av shopping på nätet
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