Double 12 Shopping Festival, a continued online shopping celebration

Dec 28, 2020 |

Each year, Double 12 Shopping Festival in China takes place on 12 December. Even though it is one month later than the biggest Chinese online shopping festival Double 11, the sales momentum a brand could achieve is still worth mentioning. Based on the data from the China Post and other delivery service companies collected 401M packages on Dec 12, 2019, with a YoY of 24.5% in comparison of the 322M packages collected on Dec 12, 2018.

Prior Dec 12, major Chinese e-commerce platforms like Tmall,, and Suning would start the promotion of Double 12 Shopping Festival. Tmall would offer incentives like red pocket (cash rebate), and would offer various discounts to attract customers for purchase.

Since the start of Double 12 Shopping Festival, more and more product categories have joined the shopping festival, including but not limited to women and men’s wear, baby and maternal products, homeware, home appliance, beauty care etc.

Double 11 Shopping Festival, Alibaba achieved the record GMV (Gross Merchandise Volume) of RMB 498.2 billion (RMB/USD=0.15 as of November 19), and YoY of 26%. Alibaba’s major competitor also achieved the notable result of GMV of RMB 271.5 billion. Even though Double 12 Shopping Festival 2020 related data has not yet been published, analysts expects a notable achieved growth in comparison with 2019.

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