Stay up to date with NBH Insights, News and Guides!
Want to keep up with the latest happenings in China’s digital landscape? Want to learn more about China’s various social media platforms? Then you’ve come to the right place!
We give you the latest happenings, events, shopping festivals, digital marketing trends and guide you to China’s digital platforms!
Learn more, and be inspired by China’s digital landscape
We are up to date on the latest within digital China, and this we want to share with you!
For many, China’s digital landscape can be described as tricky, but in fact, with the right knowledge, it can both be fun and inspiring!
Let’s face it, China has become a trendsetter in digital marketing.
We at NBH have divided our “China news” into three categories.
- NBH Insights give you the latest in digital trends, happenings and consumer behaviour.
- NBH Guide, guides you to China’s digital platforms and how you as a brand can establish presence.
- NBH News, gives you the latest in NBH such as collaborations and upcoming events!
- NBH Events, see upcoming and past events
To summarize, stay updated, get inspired, and above all follow our newsletter!
INSIGHTS
GUIDES
NEWS
2024 China Digital Marketing Trends
Mistakes Foreign Brands Make in Marketing in China
NBH’s Insight to 11.11 Singles Day – World’s largest shopping festival!
Follow NBH into the “Mid-Autumn”, with a trip to the Moon (cake) and back!
Tourism: Be prepared to Welcome Chinese Group Travelers!
Has the Chinese gaming industry made its way back into “The Game”?
China’s Cultural Traditions: The Dragon Boat Festival
China’s 520: Brands cyber version of Valentines Day
China’s “May Day”: How is the Labor Day celebrated?
China’s Cultural Traditions: The Qingming Festival
8 of March: The rise of the She-hero!
Chinese New Year: Be prepared for The Water Rabbit!
5 Trends that will shape China’s business year 2023
Double 11, 11.11, or Singles Day – name it to tame it! Get the latest trends from China’s biggest shopping festival
NBH takes you to the Moon(cake): Find out how brands adapt their marketing for the Mid-Autumn Festival
Are you ready for Metaverse?
China’s cultural traditions: Dragon Boat Festival – one of the big four
China’s Cultural Traditions: How to celebrate the Qingming Festival?
NBH summarize successful domestic campaigns during International women’s day
New Year Special: NBH Looking into the Tiger Campaigns
NBH gives you their surveys for 2022: We list five trends to keep an eye on!
The new generation of consumers: Rise of Gen Z and Cultural Opinion Leaders (COLs) – who are they?
A sense of new opportunities for beauty products in China: NBH guides you through the new changes in animal testing regulations
China’s Shopping Festival Calendar: 618 Trendsetter for the future of E-commerce
Why should influencers(KOL) be a key part of your marketing strategy?
Importance of online PR in China
When entering the Chinese market – master the Chinese advertising law or get someone who has the knowledge
Using digital in China to enable B2B business growth
Digital Marketing Trending in China in 2021
Double 12 Shopping Festival, a continued online shopping celebration
2020 Double 11 Shopping Festival once again breaks the record
Tencent starts to target private domains’ traffic
The guide to knowing essential Chinese digital platforms
Flowers are out of Chinese Valentine’s Day
The new era of e-commerce live streaming
New historic online sales record set for 618
Chinese tourism industry sees signs of recovery
Function update on WeChat: optimize your visibility on WeChat
The importance of live streaming in China
Marketing and conversion, easy with Dianping
How to generate free exposure & awareness
Enhance the customer experience with WeChat
NBH Guide: B2B Marketing Strategy for China
NBH Guide: China-Hosted Website – Pros, Cons and how it can enhance your online presence
NBH Guide: Attract Chinese Tourism with Dianping
NBH Guide: How important is Weibo for your China online presence?
NBH Guide to B2B Opinion Leaders: Build brand awareness and grow sales with an expert in your industry!
NBH Guide to Industry Media: The importance of PR for B2B in China
The NBH Guide: How to use Baidu SEM to accelerate your online presence in China
The NBH Guide: Meet Douyin, the mother of Tiktok. How can you as a marketer use Douyin for your China online presence?
The NBH Guide: 10 steps to succeed with Baidu SEO
The NBH Guide: Get started with WeChat Mini Program!
The NBH Guide: Did you know about the Zhihu 知乎 platform?
The NBH Guide: Little Red Book – The social fusion app where the UGC community meets ecommerce
The NBH Guide: Are you using WeChat with its full potential?
The NBH Guide: What is the success behind Bilibili and How can it be a tool for online marketing?
The NBH Guide: TikTok – brands gateway to the younger target audience
Event: Build your brand and get digital leads in China
Event: Digital B2B Marketing – Shanghai
Event: Digital B2B Marketing in China
Chinese Digital Landscape Event in Oslo, Norway
Event Oslo: The Chinese Digital Landscape
Meet Parhat – NBH new Client Success Manager!
NBH listed as “The Best Chinese Web Designs” by DesignRush
NBH CEO Jonathan Kullman is visiting Umeå University for a guest lecture!
Meet Jyri Lintunen – Finland Country Manager and Senior Advisor!
Meet Faya Peng – NBH new star team member!
NBH attend at Sweden-China Trade Council’s Conference day: Navigating China
WEBINAR: B2B Digital Marketing in China – How to reach the right audience?
CEO Jonathan Kullman in Interview with Market Magazine!
WEBINAR: China B2B Marketing – How to get the results that matter?
EVENT: Navigating B2B Digital Marketing in China – How to Reach Your Targeted Audience
We are Hiring!
Nordic Marketing Day in Shanghai 2023 – NBH COO June Qin in the expert panel
Linköping Seminar: Digital Marketing for B2B in China
NBH CEO Jonathan Kullman features in Resumé!
NBH Network: The return of Chinese Travelers
NBH Networking event: Thanks to everyone who came!
NBH Networking Event: China’s Digital Landscape
Digital Marketing for B2B in China: NBH summerize our seminar tour in collab with SCTC!
Malmö seminar: Digital Marketing for B2B in China
Event: Build your brand and get digital leads in China
Event: Digital B2B Marketing – Shanghai
Event: Digital B2B Marketing in China
Chinese Digital Landscape Event in Oslo, Norway
NBH Guide: B2B Marketing Strategy for China
Event Oslo: The Chinese Digital Landscape
2024 China Digital Marketing Trends
Mistakes Foreign Brands Make in Marketing in China
Meet Parhat – NBH new Client Success Manager!
NBH listed as “The Best Chinese Web Designs” by DesignRush
NBH CEO Jonathan Kullman is visiting Umeå University for a guest lecture!
Meet Jyri Lintunen – Finland Country Manager and Senior Advisor!
NBH’s Insight to 11.11 Singles Day – World’s largest shopping festival!
NBH Guide: China-Hosted Website – Pros, Cons and how it can enhance your online presence
Meet Faya Peng – NBH new star team member!
Follow NBH into the “Mid-Autumn”, with a trip to the Moon (cake) and back!
NBH attend at Sweden-China Trade Council’s Conference day: Navigating China
WEBINAR: B2B Digital Marketing in China – How to reach the right audience?
CEO Jonathan Kullman in Interview with Market Magazine!
WEBINAR: China B2B Marketing – How to get the results that matter?
Tourism: Be prepared to Welcome Chinese Group Travelers!
EVENT: Navigating B2B Digital Marketing in China – How to Reach Your Targeted Audience
Has the Chinese gaming industry made its way back into “The Game”?
We are Hiring!
INSIGHTS
2024 China Digital Marketing Trends
On December 20th, 2023, the Minute Marketing Science Academy, along with the Global Digital Marketing Summit (GDMS) and Marketing Think Tank M360, released the "2024 China Digital Marketing Trend Report." This report, based on a survey of 257 advertisers from over 20...
Mistakes Foreign Brands Make in Marketing in China
Marketing in China poses unique challenges even for renowned international brands. Successfully entering this dynamic market demands ongoing vigilance, given its evolving marketing channels. Before launching marketing plans in China, foreign companies must pay special...
NBH’s Insight to 11.11 Singles Day – World’s largest shopping festival!
For those who missed our previous insights about Singles' Day or 11.11, we begin with a brief background, and a short introduction to our observations from the 2023 festival. Last year was a special year due to the pandemic in China, which also led to other...
Follow NBH into the “Mid-Autumn”, with a trip to the Moon (cake) and back!
The Mid-Autumn Festival also known as the Mooncake Festival, is one of the most important traditional Chinese festivals. It falls on the 15th day of the eighth month of the lunar calendar, usually in September or early October. This festival holds deep cultural and...
Tourism: Be prepared to Welcome Chinese Group Travelers!
On August 10, 2023, The Chinese Ministry of Culture and Tourism announced the lifting of restrictions and bans on group travelers, which have been in place in the wake of the pandemic. The opening applies initially to around 70 countries worldwide including Finland,...
Has the Chinese gaming industry made its way back into “The Game”?
China - The center of global gaming China holds the title of the 'Gaming Industry Capital of the World,' representing about 25% of the global video game industry. Online games in China are played over the Internet through video game consoles, personal computers...
China’s Cultural Traditions: The Dragon Boat Festival
The Dragon Boat Festival, also known as Duanwu Festival, is a traditional Chinese holiday that is celebrated on the 5th day of the 5th month of the lunar calendar, which usually falls in June. The festival has a history of over 2,000 years and is widely observed in...
China’s 520: Brands cyber version of Valentines Day
In times of post COVID-19, China continues to stand out to be a significant growing market. Luxury brands are in a competitive race to develop marketing campaigns centered around various gifting and traditional occasions in order to sustain the remarkable level of...
China’s “May Day”: How is the Labor Day celebrated?
In China, Labor Day, also known as May Day, is a public holiday that is celebrated on May 1st each year. It is a day to celebrate and honor the achievements and contributions of workers in China. The day honors with closed businesses, government offices, and schools....
China’s Cultural Traditions: The Qingming Festival
In the month of April, while the Western world anticipates the yellow festival of Easter, in China, another spring tradition is celebrated - the Qingming Festival. The Qingming Festival is one of the traditional holidays celebrated in China. The festival, typically...
8 of March: The rise of the She-hero!
In China, International Women's Day (IWD) has received increased attention in recent years. A few years ago, this holiday was recognized more as a tribute to women, similar to Mother's Day and perhaps Valentine's Day. But today, IWD is more noticed as a tribute to...
Chinese New Year: Be prepared for The Water Rabbit!
It is time to turn your gaze from the Tiger and start to focus on the Rabbit. To be more specific, the "Water Rabbit". This year, the Chinese New Year CNY starts on January 22. The celebrations begins on the evening of the 21st and continues for another 15 days, but...
5 Trends that will shape China’s business year 2023
Once is nothing, twice is a tradition, or… Anyhow, NBH brings you our annual trend scouting, this time for 2023! One expectation that we have obviously scouted is tourism, if China's reopening continues as predicted, we will meet Chinese tourists again and we, of...
Double 11, 11.11, or Singles Day – name it to tame it! Get the latest trends from China’s biggest shopping festival
The shopping event "The Singles Day" has for many countries been a completely unknown phenomenon. But like many other trends and influences from China, Singles Day is starting to become part of "our" "shopping calendar", at least if you look at Europe. China's...
NBH takes you to the Moon(cake): Find out how brands adapt their marketing for the Mid-Autumn Festival
The Moon festival is taking place this weekend September 10th. The Moon festival, mostly known as the Mid-Autumn festival and Mooncake festival, is one of the biggest holidays in China! With this said, if you are a marketer operating in China, this festival is also...
Are you ready for Metaverse?
In the west, the term “Metaverse” has become increasingly widespread. You might say it is one of the big Buzzwords of 2022. It is convenient to think that the boom is closely linked to Facebook's change of name to Meta, but in fact, the Metaverse is not a new concept....
China’s cultural traditions: Dragon Boat Festival – one of the big four
Dragon Boat Festival is one of four main Chinese traditions. If you have been to China during this period, it is hard to miss. You would notice the decorations, gift-giving, as well as an increased level of traveling, mainly within the country. In 2022, the Dragon...
China’s Cultural Traditions: How to celebrate the Qingming Festival?
Today, the 5th of April, we want to draw attention to one of China's traditional holidays, the Qingming festival! 🌞 Due to covid, the celebration might look a bit different this year. But still, we would like to give a shoutout to this beautiful holiday and give you a...
NBH summarize successful domestic campaigns during International women’s day
In China, International Women's Day (IWD) has in recent years gained more attention. This holiday has long been compared to Valentine's Day or Mother's Day but has lately been more about celebrating the progress of women in society and seeking even better...
New Year Special: NBH Looking into the Tiger Campaigns
Every year towards the Chinese New Year, it is always interesting to see how brands target their New Year campaigns. This year has been an increased amount of New Year commerce, this regards both global and domestic vendors. We believe that this is not only...
NBH gives you their surveys for 2022: We list five trends to keep an eye on!
NBH has in 2021 followed and analysed China's digital trends, now it's time to look ahead and see what is expected to hit the year 2022? Which trends will continue to grow and which is here to stay, and what new trends will boom? NBH has chosen to list 5 trends, we...
The new generation of consumers: Rise of Gen Z and Cultural Opinion Leaders (COLs) – who are they?
China's influencer market is currently undergoing a major change. But what is really happening? With the new rise of new consumers from Generation Z that’s looking for more authentic and personal trendsetters, a new concept Cultural Opinion Leaders (COL) has had a...
A sense of new opportunities for beauty products in China: NBH guides you through the new changes in animal testing regulations
Clean beauty products, sometimes mentioned as cruelty-free products, are now heading to China. Or are they? A wave of international clean beauty brands is already queuing up to enter. Still, there are a lot of confusion regarding the new animal testing law for...
China’s Shopping Festival Calendar: 618 Trendsetter for the future of E-commerce
Online shopping festivals have come to be a trendsetter for new consumer patterns in the Chinese landscape of e-commerce. The festivals are a must-be event for new brands and marketers, not only for sales but also as a unique opportunity to get inspired by novel...
GUIDES
NBH Guide: B2B Marketing Strategy for China
To drive business growth in today's highly competitive market, you need to learn how to develop a successful B2B marketing strategy for China. This involves building brand awareness and generating more demand for your products from your target businesses. This is a...
NBH Guide: China-Hosted Website – Pros, Cons and how it can enhance your online presence
To host your company's website locally in China might be perceived as complex and somewhat unnecessary. Perhaps you already have a well-functioning website, so why not just translate it? The reasons why it's not such a good idea are many, so let's dive deep into one...
NBH Guide: Attract Chinese Tourism with Dianping
If you are going to travel to the other side of the world, how do you plan your trip? Or if you want to escape the city to the country for a weekend, where do you turn to? Perhaps many people recognize themselves in clicking into Google, reading blogs or opening...
NBH Guide: How important is Weibo for your China online presence?
China's social media scene can for many be described as a jungle and confusing to navigate. But if you've been involved in China for a while, you've probably heard of Weibo. It's a social media platform that easily can be describe as an "microblog". Weibo next...
NBH Guide to B2B Opinion Leaders: Build brand awareness and grow sales with an expert in your industry!
A buzzing trend within the B2B sector is the marketing transformation that many companies are undergoing. Digital marketing has become increasingly important for B2B companies in general, and for those that aim for the Chinese market in particular. In this...
NBH Guide to Industry Media: The importance of PR for B2B in China
The marketing strategy for many B2B companies has until recently been more traditional in the form of exhibiting at fairs, participating in events, exchanging business cards, and building business relationships through dinners. But the digital progress has slowly...
The NBH Guide: How to use Baidu SEM to accelerate your online presence in China
If China is an important market for your company, then Baidu should have the same priority as your Google strategy. Baidu can easily be described as “China’s Google”, and if you take a quick look, there are many similarities, partly in appearance, but in...
The NBH Guide: Meet Douyin, the mother of Tiktok. How can you as a marketer use Douyin for your China online presence?
If we say Douyin it might not tell you much, but if we say Tiktok I hope you are on it! Although Tiktok is the western version of Douyin, there are many big differences. As often when it comes to digital China, new platforms are faster adopted by the users and quickly...
The NBH Guide: 10 steps to succeed with Baidu SEO
Intro Companies, especially within B2B think it’s a challenge to reach the Chinese market, what platforms are there, and which ones to prioritize? In this guide, we will talk Baidu! In the West, we talk Google and the term "let's google it" has become normalized....
The NBH Guide: Get started with WeChat Mini Program!
WeChat Mini Program has shifted the paradigm of mobile use, how can WeChat Mini Program be your solution? NBH has created a Complete Guide to WeChat Mini Program. Learn everything you need to know by downloading our FREE 16 pages guide: What is it? Why Mini Program?...
The NBH Guide: Did you know about the Zhihu 知乎 platform?
Thinking of social networks and digital platforms in China, you might think about Wechat, Weibo, and Douyin (Tiktok). But did you know about Zhihu? The brand name can be translated to “Do you know?” and it is the largest Q&A platform in China. The platform can be...
The NBH Guide: Little Red Book – The social fusion app where the UGC community meets ecommerce
Little Red Book (LRB), also known as Xiaohongshu 小红书 and RED is China's largest social shopping platform. It is China's go-to platform to share product reviews, beauty tips, daily outfits, overall lifestyle photos, etc. LRB is the Chinese equivalent of Instagram and...
The NBH Guide: Are you using WeChat with its full potential?
NBH has created a full WeChat Guide where you can learn everything you need to know about WeChat. WeChat with all its features it is sometimes difficult to get a grip on how it can be used both from a user and business perspective. In this Insight, have we summarized...
The NBH Guide: What is the success behind Bilibili and How can it be a tool for online marketing?
We have seen it before, when a platform becomes big it does not take long before it becomes very big. A rapidly booming platform that we need to observe is Bilibili, especially if you want to understand the China e-landscape and even more important if you want to do...
The NBH Guide: TikTok – brands gateway to the younger target audience
TikTok, also known as Douyin, is brands’ gateway to the younger target audience
NEWS
Event: Build your brand and get digital leads in China
Many companies have a great commercial interest in building their brand in China and attracting more leads for sales to grow and strengthen their position. China has always been complex, but since the pandemic began, entirely new demands have been placed on B2B...
Event: Digital B2B Marketing – Shanghai
The digital landscape in China differs significantly for B2B compared to other markets. Moreover, the pandemic has brought about substantial changes, accelerating the digital transformation within B2B in China over recent years. As a result, this now demands a fresh...
Event: Digital B2B Marketing in China
Join us on March 6th, 2024, for an insightful session on Digital B2B Marketing in China, hosted by Danish-Chinese Business Forum & Danish Export Association Venue: Danish Export Association, Silkeborg, Denmark The digital landscape in China differs significantly...
Chinese Digital Landscape Event in Oslo, Norway
On February 8th Norwegian China Chamber of Commerce (NCCC) and The Norwegian Institute of International Affairs (NUPI) co-hosted an event on the topic Chinese Digital Landscape. Chinese Ambassador Hou Yue, Former Norweigan Ambassador to China Svein O. Sæther, NCCC...
Event Oslo: The Chinese Digital Landscape
The digital landscape in China differs significantly for B2B compared to other markets. Moreover, the pandemic has brought about substantial changes, accelerating the digital transformation within B2B in China over recent years. As a result, this now demands a fresh...
Meet Parhat – NBH new Client Success Manager!
NBH continues to grow and so is our team of Chinese marketing experts. We are very happy to announce that Parhat has joined NBH as Client Success Manager. Parhat will be located at the NBH office in Stockholm, Sweden. He will be working closely with our clients as...
NBH listed as “The Best Chinese Web Designs” by DesignRush
We are happy to announce that NBH has been honored as "The Best Chinese Web Designs" by DesignRush, a leading platform for discovering and connecting with creative agencies. This recognition emphasizes NBH's commitment to developing innovative and visually stunning...
NBH CEO Jonathan Kullman is visiting Umeå University for a guest lecture!
CEO Jonathan Kullman returns to Umeå University as Guest Lecturer! This month, NBH CEO Jonathan Kullman revisited Umeå University, not as a student but as a guest lecturer. Sharing his extensive business experience wroking with China, Jonathan emphasized crucial...
Meet Jyri Lintunen – Finland Country Manager and Senior Advisor!
NBH Welcomes Jyri Lintunen as Finland Country Manager and Senior Advisor! NBH is delighted to announce the addition of Jyri Lintunen to our team as the Finland Country Manager and Senior Advisor since November 2023. Jyri brings a wealth of experience and expertise to...
Meet Faya Peng – NBH new star team member!
NBH is growing and so is our team. We are proud to introduce Faya Peng, a dynamic business expert with a stellar background from Stockholm University and London Business School. With a decade of diverse international experience in project management and marketing...
NBH attend at Sweden-China Trade Council’s Conference day: Navigating China
Navigating China – a full day conference on doing business with a constantly developing Market To meet the growing demand for information, knowledge sharing, and networking in the Chinese business landscape, the Sweden-China Trade Council invited to 'Navigating...
WEBINAR: B2B Digital Marketing in China – How to reach the right audience?
Participate in our upcoming webinar organized in collaboration with DCCC - Danish Chamber of Commerce in China, Danish Chamber of Commerce Hong Kong and Danish-Chinese Business Forum. Join this Webinar and gain deeper insights into China's digital landscape and the...
CEO Jonathan Kullman in Interview with Market Magazine!
We are happy to announce that NBH has once again been seen by industry media. This time in the Swedish industry magazine Market. NBH CEO Jonathan Kullman participates in an interview where he puts the spotlight on digital China. In the interview, China's digital...
WEBINAR: China B2B Marketing – How to get the results that matter?
Begin the Autumn of 2023 with new knowledge that can boost your China digital journey. Sign up for upcoming Webinar! As most of us know the digital landscape in China differs significantly for B2B compared to other markets. The pandemic has brought about substantial...
EVENT: Navigating B2B Digital Marketing in China – How to Reach Your Targeted Audience
The digital landscape in China looks entirely different for B2B compared to other markets. Moreover, the pandemic has brought about significant changes, accelerating the digital transformation within the B2B sector in China in recent years. This has created new...
We are Hiring!
NBH continues to grow and in the autumn we are announcing additional colleagues! We are looking for a Senior Customer Success Manager and a Intern working alongside our Project & Marketing Manager for our Stockholm office, with great opportunities to also work...
Nordic Marketing Day in Shanghai 2023 – NBH COO June Qin in the expert panel
We are happy to again participate in the Nordic Marketing Day in Shanghai. Our COO June Qin participated in the discussion panel together with other companies in the field such as Orkla, Oatly and Jingdaily who moderate the diskussion. Since its launch in 2021, the...
Linköping Seminar: Digital Marketing for B2B in China
Don't Miss Our Event with Linköping Science Park! Join us for an exciting session on digital marketing in China. Learn how B2B companies can enhance their online presence with effective strategies. In today's changing sales landscape, digital marketing is increasingly...
NBH CEO Jonathan Kullman features in Resumé!
We are proad to annonce that NBH CEO Jonathan Kullman was featured in one of Sweden's largest industry magazines, Resumé! In the interview, he discussed the tremendous potential that digital marketing in China offers for companies seeking expansion. The interview...
NBH Network: The return of Chinese Travelers
China has recently reopened to travel after facing severe restrictions due to the pandemic for almost three years. This has had a significant impact on global tourism. Prior to the pandemic, many countries and businesses, such as Sweden, had modified their tourism...
NBH Networking event: Thanks to everyone who came!
We would like to extend our gratitude to all attendees of the NBH Networking event held yesterday, which focused on China's Digital Landscape. During the event, we discussed the most widely-used and popular digital platforms, current trends, e-commerce, and search...
NBH Networking Event: China’s Digital Landscape
NBH wants to kick-start this spring with an upcoming networking event! Join us and others that are interested in Digital China! The topic of this Networking Event is China's Digital Landscape. Learn how to navigate through China's online landscape and how you can...
Digital Marketing for B2B in China: NBH summerize our seminar tour in collab with SCTC!
NBH kick-started 2023 with a mini seminar tour! Starting in Stockholm 16 January, Gothenburg 9 February and finally in Malmö on 3 March! We did these seminars together with the Sweden-China Trade Council, and we want to give a real shout-out to Elisabeth Söderström,...
Malmö seminar: Digital Marketing for B2B in China
NBH mini-tour together with Sweden China Trade Council continues! After two successful meetings in Stockholm and Gothenburg, do we continue with a last stop (for this time 😉 ) in Malmö. Come join us for a breakfast and learn more about how you as a B2B company can...
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