Insights

Thinking of social network and digital platforms in China, you might think about Wechat, Weibo and Douyin (Tiktok). But did you know about Zhihu? The brand name can be translated to “Do you know?” and it is the largest Q&A platform in China. The platform can be...

Online shopping festivals has come to be a trendsetter for new consumer patterns in the Chinese landscape of e-commerce. The festivals are a must-be event for new brands and marketers, not only for sales but also a unique opportunity to get inspired by novel shopping...

Influencer strategy is an important part for brands to take brand ownership within the digital universe. In China influencers are called Key Opinion Leaders which is also referred to as KOLs in China. KOLs are social media influencers who have large communities which...

Globally, Public Relations (PR) is in general a very powerful form of communication. PR and online PR in China is one of the most cost-efficient forms of communication to develop the image and reputation of your company, brand or product. Online PR is very important...

To find the right mix of channels is relatively straight on in China. There are a few major players on the market which your brand needs to be present in, depending on the objective and target audience. But in order to drive traffic and engagement content is key. Like...

Do you normally participate in exhibition or fairs to establish or expand your business in China? But in times like these where travelling are difficult you might have had limited opportunities. “Guanxi” is one of the element which is key when doing business in China...

Each year, Double 12 Shopping Festival in China takes place on 12 December. Even though it is one month later than the biggest Chinese online shopping festival Double 11, the sales momentum a brand could achieve is still worth mentioning. Based on the data from the...

In the early 1990s, a group of university students at Nanjing University came up with the concept to celebrate Singles’ Day on November 11 (11.11), as 1 looks like a bare stick which is a Chinese slang for a single man. Since then it has gradually become an unofficial...

For the first time ever, Tencent mentioned private domain’s traffic in their financial releases. As written in the 2020 Second Quarter and Interim Results “Weixin (WeChat in Chinese) ecosystem is redefining China’s online advertising by enabling advertisers to sustain...