Insights

Live streaming has been a growing trend and a more popular preference for Chinese consumers for a while now. Live streaming has been foreseen as the new upcoming era for long especially due to the continuous high online competition between the different marketplaces....

Due to the influence of Covid-19 worldwide including China, brands have focused on shifting marketing and sales activities from offline to online. In China, the 618-shopping festival was the first large scale ecommerce promotion which received high scale of attention...

May holiday is one of the public holidays, where many Chinese usually take the chance to travel abroad or within China. Today, the Chinese population just return to work from May holiday. This holiday has been special because it is the first holiday after China...

WeChat continuously evolves their functions on the platform, and it is important for brands to stay up to date in these changes to ensure that their presences on WeChat is optimized accordingly. In the recent public seminar WeChat presented updated functions which put...

If you would like to ask what the most popular and trendy way of marketing and sales in China is, 99% of marketing people will tell you: “Live streaming”. So how is the live streaming market in China right now? How do you leverage the live streaming trend from a brand...

What is the most frequently raised topic asked to marketing people? It must be “What is the sales result from your marketing activity?”. As a marketer, sometimes you will feel confused as marketing is not all about sales; it is about knowing, feeling and affection of...

In the world of marketing, it seems nothing is free. Even for an official platform content, you need to hire people to publish and manage posts to get possible exposure. So how is this true? Can a brand get free exposure? I think the answer is yes, especially with the...

- Ni hui shuo zongwen ma (Can you speak Chinese) ?- No, I can't - Can you speak English ?- Wo bu hui shuo yingyu (No, I can't) . This conversation may happen every day and every second anywhere outside China. For every market, the consumer group you cannot ignore is...