Insights
Digital Marketing Trending in China in 2021
2020 brought us an unprecedented adversity domestically and globally. Businesses that used to exist has suddenly disappeared, and companies from different industries suddenly must rely on online channels much more than they were used to. Some lucky ones have made...
Double 12 Shopping Festival, a continued online shopping celebration
Each year, Double 12 Shopping Festival in China takes place on 12 December. Even though it is one month later than the biggest Chinese online shopping festival Double 11, the sales momentum a brand could achieve is still worth mentioning. Based on the data from the...
2020 Double 11 Shopping Festival once again breaks the record
In the early 1990s, a group of university students at Nanjing University came up with the concept to celebrate Singles’ Day on November 11 (11.11), as 1 looks like a bare stick which is a Chinese slang for a single man. Since then it has gradually become an unofficial...
Tencent starts to target private domains’ traffic
For the first time ever, Tencent mentioned private domain’s traffic in their financial releases. As written in the 2020 Second Quarter and Interim Results “Weixin (WeChat in Chinese) ecosystem is redefining China’s online advertising by enabling advertisers to sustain...
The guide to knowing essential Chinese digital platforms
Chinese digital landscape is vastly different from the West. What works in the West might not work in China or might not be popular at all in mainland China. From the WeChat integrated mini-programs for solving the complexity of downloading and registering APPs, to...
Flowers are out of Chinese Valentine’s Day
The COVID-19 pandemic has made impact on world economy, this includes both larger and smaller businesses. Under these circumstances, the recent Chinese Valentine’s Day Festival (25th of August 2020) became a very important event for so called “Romantic” industries,...
TikTok – brands gateway to the younger target audience
TikTok is the popular app which lately has been filling the headlines all over the world. This popular app has 800 million active users and has been downloaded over 2 billion times on the App Store and Google Play. The likelihood that you have heard about this app is...
The new era of e-commerce live streaming
Live streaming has been a growing trend and a more popular preference for Chinese consumers for a while now. Live streaming has been foreseen as the new upcoming era for long especially due to the continuous high online competition between the different marketplaces....
New historic online sales record set for 618
Due to the influence of Covid-19 worldwide including China, brands have focused on shifting marketing and sales activities from offline to online. In China, the 618-shopping festival was the first large scale ecommerce promotion which received high scale of attention...
Chinese tourism industry sees signs of recovery
May holiday is one of the public holidays, where many Chinese usually take the chance to travel abroad or within China. Today, the Chinese population just return to work from May holiday. This holiday has been special because it is the first holiday after China...
