Insights
NBH gives you their surveys for 2022: We list five trends to keep an eye on!
NBH has in 2021 followed and analyzed China's digital trends, now it's time to look ahead and see what is expected to hit the year 2022? Which trends will continue to grow and which is here to stay, and what new trends will boom? NBH has chosen to list 5 trends, we...
The NBH Guide: Are you using WeChat with its full potential?
What is WeChat? WeChat which once started as a “micro-messaging” app is today beyond more than “just” a messaging app. WeChat has become a big inspiration in the global tech world, it has built its own digital landscape and seems to continue booming. WeChat got...
The new generation of consumers: Rise of Gen Z and Cultural Opinion Leaders (COLs) – who are they?
China's influencer market is currently undergoing a major change. But what is really happening? With the new rise of new consumers from Generation Z that’s looking for more authentic and personal trendsetters, a new concept Cultural Opinion Leaders (COL) has had a...
The NBH Guide – What is the success behind Bilibili and How can it be a tool for online marketing?
We have seen it before, when a platform becomes big it does not take long before it becomes very big. A rapidly booming platform that we need to observe is Bilibili, especially if you want to understand the China e-landscape and even more important, if you want to do...
A sense of new opportunities for beauty products in China: NBH guides you through the new changes in animal testing regulations
Clean beauty products, sometimes mentioned as cruelty-free products, are now heading to China. Or are they? A wave of international clean beauty brands is already queuing up to enter. Still, there are a lot of confusing regarding the new animal testing law for...
The NBH Guide – Did you know about the Zhihu 知乎 platform?
Thinking of social network and digital platforms in China, you might think about Wechat, Weibo and Douyin (Tiktok). But did you know about Zhihu? The brand name can be translated to “Do you know?” and it is the largest Q&A platform in China. The platform can be...
China’s Shopping Festival Calendar: 618 Trendsetter for the future of E-commerce
Online shopping festivals has come to be a trendsetter for new consumer patterns in the Chinese landscape of e-commerce. The festivals are a must-be event for new brands and marketers, not only for sales but also a unique opportunity to get inspired by novel shopping...
Why should influencers(KOL) be a key part of your marketing strategy?
Influencer strategy is an important part for brands to take brand ownership within the digital universe. In China influencers are called Key Opinion Leaders which is also referred to as KOLs in China. KOLs are social media influencers who have large communities which...
Importance of online PR in China
Globally, Public Relations (PR) is in general a very powerful form of communication. PR and online PR in China is one of the most cost-efficient forms of communication to develop the image and reputation of your company, brand or product. Online PR is very important...
When entering the Chinese market – master the Chinese advertising law or get someone who has the knowledge
To find the right mix of channels is relatively straight on in China. There are a few major players on the market which your brand needs to be present in, depending on the objective and target audience. But in order to drive traffic and engagement content is key. Like...
