Insights
NBH takes you to the Moon(cake): Find out how brands adapt their marketing for the Mid-Autumn Festival
The Moon festival is taking place this weekend September 10th. The Moon festival, mostly known as the Mid-Autumn festival and Mooncake festival, is one of the biggest holidays in China! With this said, if you are a marketer operating in China, this festival is also...
The NBH Guide: Meet Douyin, the mother of Tiktok. How can you as a marketer use Douyin for your China online presence?
If we say Doyin it might not tell you much, but if we say Tiktok I hope you are on it! Although Tiktok is the western version of Douyin, there are many big differences. As often when it comes to digital China, new platforms are faster adopted by the users and quickly...
Are you ready for Metaverse?
In the west, the term “Metaverse” has become increasingly widespread. You might say it is one of the big Buzzwords of 2022. It is convenient to think that the boom is closely linked to Facebook's change of name to Meta, but in fact, the Metaverse is not a new concept....
The NBH Guide: 10 steps to succeed with Baidu SEO
Intro Companies, especially within B2B think it’s a challenge to reach the Chinese market, what platforms are there, and which ones to prioritize? In this guide, we will talk Baidu! In the West, we talk Google and the term "let's google it" has become normalized....
China’s cultural traditions: Dragon Boat Festival – one of the big four
Dragon Boat Festival is one of four main Chinese traditions. If you have been to China during this period, it is hard to miss. You would notice the decorations, gift-giving, as well as an increased level of traveling, mainly within the country. In 2022, the Dragon...
China’s Cultural Traditions: How to celebrate the Qingming Festival?
Today, the 5th of April, we want to draw attention to one of China's traditional holidays, the Qingming festival! 🌞 Due to covid, the celebration might look a bit different this year. But still, we would like to give a shoutout to this beautiful holiday and give you a...
NBH summerize successful domestic campaigns during International women’s day
In China, International Women's Day (IWD) has in recent years gained more attention. This holiday has long been compared to Valentine's Day or Mother's Day but has lately been more about celebrating the progress of women in society and seeking even better...
The NBH Guide: Little Red Book – The social fusion app where the UGC community meets ecommerce
Little Red Book (LRB), also known as Xiaohongshu 小红书 and RED is China's largest social shopping platform. It is China's go-to platform to share product reviews, beauty tips, daily outfits, overall lifestyle photos, etc. LRB is the Chinese equivalent of Instagram and...
New Year Special: NBH Looking into the Tiger Campaigns
Every year towards the Chinese New Year, it is always interesting to see how brands target their New Year campaigns. This year has been an increased amount of New Year commerce, this regards both global and domestic vendors. We believe that this is not only...
NBH gives you their surveys for 2022: We list five trends to keep an eye on!
NBH has in 2021 followed and analyzed China's digital trends, now it's time to look ahead and see what is expected to hit the year 2022? Which trends will continue to grow and which is here to stay, and what new trends will boom? NBH has chosen to list 5 trends, we...
