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Establish Presence

The Great Firewall of China has blocked Western platforms including Google, Facebook, Instagram which means that China has its own version of these digital channels. At NBH, we help you develop a suitable digital strategy tailored for your business and set up your social media accounts including administrative, legal and design work

WeChat

WeChat is one of the most important multi-purpose social APPs for Chinese, and it’s daily active users exceeded 1 billion in early 2019. It offers brands to publish in-depth articles and is a go-to platform for brands to conduct one-way communication, establish brand positioning, and increase brand loyalty.

The Logo of Baidu

Baidu

Baidu is Chinas answer to Google. Baidu is a search engine and has the leading position in the Chinese search engine market.

On Baidu you can search for all kinds of information, the search engine includes maps, videos, news, encyclopedia, etc. If you want to search for something in China you will “Baidu” it. Baidu has billions of searches every month and it is also the 6th largest search engine in the world. Internet users in China rely on Baidu as the first choice of search engine.

The Logo of Baidu

Baidu

Baidu is Chinas answer to Google. Baidu is a search engine and has the leading position in the Chinese search engine market.

On Baidu you can search for all kinds of information, the search engine includes maps, videos, news, encyclopedia, etc. If you want to search for something in China you will “Baidu” it. Baidu has billions of searches every month and it is also the 6th largest search engine in the world. Internet users in China rely on Baidu as the first choice of search engine.

DouYin / TikTok

DouYin is the most popular Chinese video-sharing social APP. 85% of its users are born after the 1990s and 70%+ of its core users are based in first and second tier cities. The average daily playback exceeded 3 billion. Through ADs display, cooperation with KOLs/KOCs, and initiate DouYin challenge, brands can enhance their brand awareness and build connection with users.

Weibo

Weibo is one of the biggest user relationships based platforms in China with 300M+ registered users and 460M+ monthly active users. It works well as an information distribution center and offers efficient information exchange. Brands often use Weibo to release official brand information and interact with users.

Weibo

Weibo is one of the biggest user relationships based platforms in China with 300M+ registered users and 460M+ monthly active users. It works well as an information distribution center and offers efficient information exchange. Brands often use Weibo to release official brand information and interact with users.

DianPing

Dianping is one of the leading e-commerce platforms for lifestyle services with 420M annual transacting users. It is the most popular go-to APP for people to check where to eat and shop based on other users’ ratings and reviews.

LittleRedBook Logo

Little Red Book

Little Red Book is the largest online lifestyle sharing community in China with 300M+ registered users and 100M+ monthly active users. It is a place where people go to check for inspiration and sharing lifestyles. Through cooperation with KOLs & KOCs, businesses can expose their brand and product information, and increase user engagement.

Little Red Book

Little Red Book is the largest online lifestyle sharing community in China with 300M+ registered users and 100M+ monthly active users. It is a place where people go to check for inspiration and sharing lifestyles. Through cooperation with KOLs & KOCs, businesses can expose their brand and product information, and increase user engagement.

The Logo of Bilibili

Bilibili

The platform has especially been booming the recent years and since its creation in 2009, has Bilibili gone from an ACG content platform and grown into having a wider online video community. Nowadays the content is ranging from anime, music, games, movies, to fashion, lifestyle, science, and technology, etc.

According to QuestMobile TRUTH 2018, Bilibili was listed to be the most favorite App used by young Chinese people under the age of 24. Statistics from iiMedia Research 2021, show that the platform has 202 million monthly active users, 86% of them is under the age of 35 years old. The average time spent by the users is more than 80 min per day, which generates 4.7 billion interactions per month.

The Logo of Zhihu

Zhihu

Zhihu is a Beijing-based company, launched in 2011, and is now the largest Q&A (question and answer) platform in China. By 2020, Zhihu reached more than 420 million registered users. The main purpose of the website is for users to ask questions and to get answers from the community using the Zhihu platform.

An active user spends around 40 minutes a day using Zhihu. Another thing that sets Zhihu apart from other social platforms is the age of the users. According to official data from Zhihu, 98% of their users are older than 18 years.

The Logo of Zhihu

Zhihu

Zhihu is a Beijing-based company, launched in 2011, and is now the largest Q&A (question and answer) platform in China. By 2020, Zhihu reached more than 420 million registered users. The main purpose of the website is for users to ask questions and to get answers from the community using the Zhihu platform.

An active user spends around 40 minutes a day using Zhihu. Another thing that sets Zhihu apart from other social platforms is the age of the users. According to official data from Zhihu, 98% of their users are older than 18 years.

The Logo of Youku

Youku

Youku is an online video and streaming service platform, based in Beijing. The platform was launched in 2003 and is owned by Alibaba group. Youku has similarities with Youtube, the platform can offer a wide range of videos in different categories as well as be used as a movie and series streaming service. Youku has become a content hub where companies or creators distribute their content to interact with followers and gain publicity. Youku has more than 800 daily video use and more than 500 million monthly active users.

The Logo of Zhihu

Mini-Program

Within the WeChat ecosystem there is a “sup-application” called WeChat Mini-Program (MP).

The WeChat mini-program enable features such as e-commerce, task management, search engine, coupons, and many other services. WeChat Mini-Program can be described as an app within the app function that does not require for you as a user to download or save anything on your own hardware.

With more than 1 million mini-programs you can almost do anything. The over 200 categories of Mini-Programs let you conduct basically any daily task you wish for.

The Logo of Zhihu

Mini-Program

Within the WeChat ecosystem there is a “sup-application” called WeChat Mini-Program (MP).

The WeChat mini-program enable features such as e-commerce, task management, search engine, coupons, and many other services. WeChat Mini-Program can be described as an app within the app function that does not require for you as a user to download or save anything on your own hardware.

With more than 1 million mini-programs you can almost do anything. The over 200 categories of Mini-Programs let you conduct basically any daily task you wish for.

The Logo of Youku

Website

In order to maintain a web presence in China, it is necessary to optimize your Chinese website. NBH can help you in translating your global site into Chinese. By using the right key information and SEO optimization your website can be ranked as top result on Baidu search engine and your customers will gain a better understanding of your brand.
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