Gray Line

Iceland

TASK

Generate more social awareness for its newly launched Weibo account 

Gain more followers for its Weibo and WeChat accounts

Create relevant content on its Weibo and WeChat accounts to associate Gray Line with travel in Iceland

WORK

Design Gray Line Chinese New Year Campaign on WeChat

Promote Gray Line Chinese New Year Campaign on Weibo

Write travel to Iceland related content on Weibo to drive awareness 

Promote Gray Line WeChat account via WeChat ad

RESULT

Weibo Impressions

%

WeChat Followers

Participants

Showcase

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