Hope

Sweden

TASK

Build and enhance brand awareness in Chinese consumers’ mind

Communicate HOPE’s values with Chinese audience

Build and maintain relationships with Chinese fashion lovers

Receive user generated content as localized content source

WORK

Set up a content plan and communication angle reflecting HOPE ‘s values

Work with selected KOLs for the product seeding

Develop a “Create Your Own Style With HOPE” Campaign

Promote the campaign on HOPE’s social media accounts

RESULT

%

WeChat Followers

Weibo Impressions

%

Participation RATE

Showcase

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