Nordiska Kompaniet

Sweden

TASK

Enhance NK’s brand awareness as the luxury shopping destination in the Nordics

Attract more Chinese tourists to visit NK during Chinese New Year

Build better relationships with Chinese customers

Increase followers and engagement

WORK

Conduct interactive campaigns with incentives on Weibo

Design and execute Chinese New Year Wish Campaign on WeChat

Perform content promotion on Weibo to lead traffic to WeChat

RESULT

Weibo Impressions

%

WeChat Impressions

Participants

Showcase

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