Visit Oslo

Norway

TASK

Promote Oslo as a great travel destination for Chinese free independent travelers

Encourage more Chinese to visit Oslo during the Chinese New Year holiday

Promote museums in Oslo where guests can experience Norwegian culture

Gain more followers on its social media

WORK

Design “Your Impression of Oslo” interactive campaign on Weibo

Conduct “Win Your Oslo Pass” interactive campaign on Weibo

Direct “Recruiting Visit Oslo Ambassadors” Campaign on WeChat and Weibo

Promote content on Weibo to lead traffic to WeChat

RESULT

Weibo Impressions

Weibo Followers

%

WeChat Followers

Showcase

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