Absortech
SwedenTASK
Establish presence on WeChat
Increase leads to China sales team
Generate more cost per click leads at lower average cost by testing and optimising Baidu SEM account settings
Understand user clickstreams and behavior better and translate that into a better customer experience and results
WORK
Register, design & layout of WeChat account aligned with visual identify of brand
Baidu SEM strategy
Tailored made key-words list for Baidu
Daily operation of Baidu SEM
RESULT
Optimisation of Baidu SEM accounts
Leads generated
%
Cost per click reduced
CPC Kept to
%
Click increased with
Showcase
