Absortech

Sweden

TASK

Establish presence on WeChat

Increase leads to China sales team

Generate more cost per click leads at lower average cost by testing and optimising Baidu SEM account settings

Understand user clickstreams and behavior better and translate that into a better customer experience and results

WORK

Register, design & layout of WeChat account aligned with visual identify of brand

Baidu SEM strategy

Tailored made key-words list for Baidu

Daily operation of Baidu SEM

RESULT

Optimisation of Baidu SEM accounts

Leads generated

%

Cost per click reduced

CPC Kept to

%

Click increased with

Showcase

Absortech Showcase
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