Anthon Berg

Denmark

TASK

Increase brand awareness in China

Create content that will improve results on Baidu search engine

Direction & theme for article

Identify and select suitable media channels to contact

Copywriting of article in Chinese

Contact media to introduce the company and article to get it published

Published in 11 media

Impressions 550,000

PR news appears in 1st page of search engine results page (SERP) when searching brand name