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Anthon Berg

Denmark

TASK

Increase brand awareness in China
Create content that will improve results on Baidu search engine

WORK

Direction & theme for article
Identify and select suitable media channels to contact
Copywriting of article in Chinese
Contact media to introduce the company and article to get it published

RESULT

Published in 11 media
Impressions 550,000
PR news appears in 1st page of search engine results page (SERP) when searching brand name

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