Carlheim

Sweden

TASK

Branding strategy for China 

Increase brand awareness

Grow follower base on social media

WORK

Develop key message, content pillars and content plan tailored made for Chinese target audience

Management of social media channels and implementation of content plan including copywriting and design of posts

Creation, execution and reporting of campaigns on social media

KOL and Celebrity cooperation

RESULT

Weibo engagement

Weibo Impressions

KOLs' seeding

Exposures from the celebrity and Little Red Book KOLs

Showcase

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