Embassy of Sweden in Beijing

Sweden

TASK

Promote Swedish Life Science and Healthcare in China with the purpose to increase awareness about Swedish life science advancements and healthcare system

WORK

Branding strategy for China, covering customer journey, key message, content pillars and content plan tailored made for Chinese target audience

Register and design Weibo account

Creation and execution of campaigns on Weibo

Coordinate joint campaign with Swedish companies within life science and healthcare

RESULT

%

Weibo Follower

Weibo Impressions

Weibo Engagement

Showcase

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