Gothenburg University
SwedenTASK
Increase brand awareness and position University of Gothenburg as a leading higher education provider abroad
Grow its follower base on its Chinese social media
Attract more potential Chinese students
Provide instant updates in local language to Chinese applicants
WORK
Branding strategy for China, covering customer journey, key message, content pillars and content plan tailored made for Chinese target audience
Management of social media channels and implementation of content plan including copywriting and design of posts
Creation, execution and reporting of campaigns on social media