Gothenburg University



Increase brand awareness and position University of Gothenburg as a leading higher education provider abroad

Grow its follower base on its Chinese social media

Attract more potential Chinese students

Provide instant updates in local language to Chinese applicants


Branding strategy for China, covering customer journey, key message, content pillars and content plan tailored made for Chinese target audience

Management of social media channels and implementation of content plan including copywriting and design of posts

Creation, execution and reporting of campaigns on social media


Weibo followers

Weibo campaign engagement


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