Gray Line
IcelandTASK
Generate more social awareness for its newly launched Weibo account
Gain more followers for its Weibo and WeChat accounts
Create relevant content on its Weibo and WeChat accounts to associate Gray Line with travel in Iceland
WORK
Design Gray Line Chinese New Year Campaign on WeChat
Promote Gray Line Chinese New Year Campaign on Weibo
Write travel to Iceland related content on Weibo to drive awareness
Promote Gray Line WeChat account via WeChat ad
RESULT
Weibo Impressions
%