Hanken School of Economics
FinlandTASK
Increase Hanken’s brand awareness as a leading business school in the Nordic region
Provide relevant and up-to-date information in Chinese to potential and current Chinese students
Grow its follower base and influence more Chinese students to consider Hanken for studies
WORK
Develop key message, content pillars and content plan tailored made for Chinese target audience
Management of social media channels and implementation of content plan including copywriting and design of posts
Creation, execution and reporting of campaigns on social media