Hanken School of Economics

Finland

TASK

Increase Hanken’s brand awareness as a leading business school in the Nordic region

Provide relevant and up-to-date information in Chinese to potential and current Chinese students

Grow its follower base and influence more Chinese students to consider Hanken for studies

WORK

Develop key message, content pillars and content plan tailored made for Chinese target audience

Management of social media channels and implementation of content plan including copywriting and design of posts

Creation, execution and reporting of campaigns on social media

RESULT

WeChat AD Impressions

Weibo Campaign Impressions

Showcase

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