To utilize the opportunity that more Chinese would travel during Chinese New Year holiday

To build Keflavik Airport’s image as ‘A Chinese Friendly Airport’

To drive retail sales during the Chinese New Year holiday

To drive awareness of Keflavik Airport’s service & shopping experience

Create a Chinese year greeting for offline display and online digital display for Chinese travelers

Communicate Chinese New Year offers with social push to inform and drive conversion

Leverage offline resources to convert Chinese travelers into WeChat followers

Provide all related information in Chinese with airport banner