Keflavik Airport
IcelandTASK
To utilize the opportunity that more Chinese would travel during Chinese New Year holiday
To build Keflavik Airport’s image as ‘A Chinese Friendly Airport’
To drive retail sales during the Chinese New Year holiday
To drive awareness of Keflavik Airport’s service & shopping experience
WORK
Create a Chinese year greeting for offline display and online digital display for Chinese travelers
Communicate Chinese New Year offers with social push to inform and drive conversion
Leverage offline resources to convert Chinese travelers into WeChat followers
Provide all related information in Chinese with airport banner
RESULT
%
WeChat Followers
%
WeChat Views
%