Visit Iceland

Iceland

TASK

Establish presence on Chinese social media to better serve the rapid growing Chinese visitors to Iceland

Communicate Iceland as a unique travel destination with magnificent natural scenery to more potential Chinese travelers

Grow follower base on social media

WORK

Branding strategy for China, covering customer journey, key message, content pillars and content plan tailored made for Chinese target audience

Set-up its official presence on Chinese social media covering WeChat and Weibo

Management of social media channels and implementation of content plan including copywriting and design of posts

Creative campaign development and execution with media buy

RESULT

WeChat Followers

Weibo Followers

PR Exposures

WeChat Ad Exposures

Showcase

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