Visit Iceland
IcelandTASK
Establish presence on Chinese social media to better serve the rapid growing Chinese visitors to Iceland
Communicate Iceland as a unique travel destination with magnificent natural scenery to more potential Chinese travelers
Grow follower base on social media
WORK
Branding strategy for China, covering customer journey, key message, content pillars and content plan tailored made for Chinese target audience
Set-up its official presence on Chinese social media covering WeChat and Weibo
Management of social media channels and implementation of content plan including copywriting and design of posts
Creative campaign development and execution with media buy