Alibaba is one of the biggest eCommerce companies in the world, owning eCommerce sites such as Tmall and Taobao, with millions of users every day. This week, on the 13th of September, Alibaba held its summer event in Germany to give the latest insights into digital marketing and eCommerce in China.  

NBH always wants to stay ahead when it comes to digital marketing in China and NBH had the chance to attend the event.

During the event, Alibaba gave insights into:

• New developments
• Alibaba ecosystem
• New trends within consuming and digital marketing
• … And much more!  

Alibaba gave up-to-date insight and knowledge of new trends within live shopping, metaverse and so much more! The tech industry is really moving fast and the creativity and possibilities have no limit.

Also, we had the chance to meet interesting people, network, and exchange knowledge about business in China!  

“Thank you to Alibaba Group, Tmall Global, and especially to the Tmall Global BD team! Also, big shoutout to April Zhong that held a great speech about the advantages for global brands on Tmall” said, Max Twisselman, Business Developer at NBH.”