Event: Build your brand and get digital leads in China

Event: Build your brand and get digital leads in China

Many companies have a great commercial interest in building their brand in China and attracting more leads for sales to grow and strengthen their position.

China has always been complex, but since the pandemic began, entirely new demands have been placed on B2B companies in China when it comes to the digital sphere.

To learn more about China’s digital landscape and the opportunities for companies to improve, NBH have been invited by Sweden China Trade Council and South Swedish Chamber of Commerce, to share insights and hands-on cases in a event in Malmö on April 24, 2024.

How can B2B companies generate more digital leads in China?

  • Platforms & strategies

Video in China – Great opportunities

  • Exploring alternatives & hidden potential

Press & Media in China – A different focus than in Europe

One thing most people can notice is that the sales process in China has become more digital, and the opportunities to find new customers through digital platforms have increased.

The importance of visibility and controlling how one presents their company, as well as their products & services, has also become more difficult as everything digital needs to be done in China, for China. There, we provide you with the insights needed to stay updated for China in 2024-25.

Speakers:

  • Jonathan Kullman, Founder and CEO of NBH. With 8 years of experience in China, including 6 years based in Shanghai, Jonathan is highly experienced in assisting companies with using digital channels to enhance their presence and business in China.
  • Richard Hårdänge, CCO of NBH. With over 10 years of experience, both commercially and culturally, working with China, Richard is fluent in Chinese and has spent five years in Dalian, Northeast China.

Find more information and how to register for the event, here.

Event Oslo: The Chinese Digital Landscape

Event Oslo: The Chinese Digital Landscape

The digital landscape in China differs significantly for B2B compared to other markets.

Moreover, the pandemic has brought about substantial changes, accelerating the digital transformation within B2B in China over recent years. As a result, this now demands a fresh understanding of the right marketing channels for communicating with potential Chinese customers.

During the seminar, we will focus on the following:

  • WeChat: How can companies gain thousands of relevant followers from their own industry?
  • Website: How can you optimize your company’s website for speed and visibility to your Chinese target audience?
  • Baidu SEM: How can businesses create business opportunities through China’s largest search engine?
  • Industry Articles (PR): How can companies get dozens of Chinese media outlets within their industry to cover their company?
  • Chinese Digi-tech Politics: Steering growth, spurring innovation, and more.

Speakers:

  • Jonathan Kullman, Founder and CEO of NBH. With 8 years of experience in China, including 6 years based in Shanghai, Jonathan is highly experienced in assisting companies with using digital channels to enhance their presence and business in China.
  • Richard Hårdänge, CCO of NBH. With over 10 years of experience, both commercially and culturally, working with China, Richard is fluent in Chinese and has spent five years in Dalian, Northeast China.

When: 8 February 2024

Where: Oslo, Norway

How to attend?

Find more information and how to register for the event, here.