In the interview, he discussed the tremendous potential that digital marketing in China offers for companies seeking expansion. The interview explores different ways to effectively utilize digital marketing to establish a strong presence and engage with the targeted market in China.
The interview covered various topics, including the importance of customizing marketing strategies to fit the local market and understanding the cultural vaslue of the Chinese audience.
Given the significant diversity of the Chinese market, it’s crucial to tailor your messaging, visuals, and campaigns to resonate with the local culture, which can significantly enhance your brand’s appeal.
The article is behind a payed-wall, but as always, if you want to learn more about the digital landscape of China or how you digitally can expand your business, you’re always welcome to reach out to us!