The digital landscape in China looks entirely different for B2B compared to other markets. Moreover, the pandemic has brought about significant changes, accelerating the digital transformation within the B2B sector in China in recent years. This has created new demands for knowledge regarding the right marketing channels to effectively communicate with potential Chinese customers.
The sales process has become more digital, providing increased opportunities to discover new customers in China through digital platforms. Consequently, the importance of visibility and controlling how a company presents itself, its products, and services has grown while also becoming more challenging. All digital efforts need to be tailored specifically for China.
Would you like to learn more about China’s new digital landscape and the opportunities for your company to enhance its visibility?
In this seminar, NBH will provide an overview of the digital landscape in China and how businesses can utilize digital channels to create business opportunities. Additionally, we will hear from a company sharing its experiences and strategies for increasing visibility. More info to come 😉
During the seminar, we will focus on the following:
WeChat: How can companies attract thousands of relevant followers from their industry?
Website: How can you make your company’s website fast and visible to your Chinese target audience?
Baidu SEM: How can companies leverage China’s largest search engine to create business opportunities?
Industry Articles (PR): How can companies get dozens bransch media within their industry to feature their business?
Jonathan Kullman, Founder and CEO of NBH. With 8 years of experience in China, including 6 years based in Shanghai, Jonathan is highly experienced in assisting companies with using digital channels to enhance their presence and business in China.
Richard Hårdänge, CCO of NBH. With over 10 years of experience, both commercially and culturally, working with China, Richard is fluent in Chinese and has spent five years in Dalian, Northeast China.
NBH CEO Jonathan Kullman and CCO Richard Hårdhänge talked about digital marketing in China, what opportunities exist and the rapid development that is taking place. We focused above all on B2B in China, where digital communication has come to play a greater role.
In Stockholm, were we lucky to have Chris Engström from Eletta Flow as our guest-speaker. Chris shared his experiences from working with China pre-covid and how digitalization has opened up opportunities in reaching China.
In February, Port of Gothenburg welcome us to hold the seminar located at their office-space, and Jacob Minnhagen started the day by talking about his experiences working with China.
It was exciting to finally get out and meet people from the industry, with the same interest as us for China. Thanks to everyone who came, and thanks to everyone who contributed with interesting questions and dialogues!
B2B is undergoing a transformation in its sales process where the digital marketing strategy has become increasingly important. During this event will you learn more about Chinas Digital Landscape and how you as a B2B company can adapt your marketing strategy for China. You will also have the chance to meet other participants that is also working with China.