Join this Webinar and gain deeper insights into China’s digital landscape and the opportunities available to grow sales and brand presence for B2B companies!
Why is this important?
B2B marketing in China has traditionally revolved around in-person events, trade shows, and exchanging business cards. However, this paradigm has shifted. The pandemic has accelerated the digital transformation for B2B companies, imposing new demands and a fresh perspective on crafting the “right” type of marketing in the digital landscape to expand and effectively reach potential customers.
The sales process has become more digital, providing increased opportunities to find new customers in China through digital platforms. Consequently, the significance of visibility and controlling how your company and its products/services are presented has grown and, at the same time, become more challenging. This is because everything digital needs to be tailored for China, in China.
During the seminar, we will highlight the following topics:
WeChat: How can companies gain thousands of relevant followers from their own industry?
Chinese Website: How can you optimize your company’s website for speed and visibility to your Chinese target audience?
Baidu SEM:How can businesses create business opportunities through China’s largest search engine?
Industry Media (PR): How can companies get dozens of Chinese media outlets within their industry to cover their company?
Join our Webinar!
Sign up for our upcoming Webinar and get fresh indepth insight into the digital landscape of China. Speakers of the event will be NBH China Marketing Expert and CEO Jonathan Kullman, and Richard Hårdänge, China Marketing Expert, fluent in Chinese, Partner and CCO of NBH.
Don’t miss this great opportunity, bring your collegue and get inspired! More info below.
When: 29 August, 2023
Time: 09.00-10.00 CET
Venue: Online meeting, link will be sent one day before the webinar
Begin the Autumn of 2023 with new knowledge that can boost your China digital journey. Sign up for upcoming Webinar!
As most of us know the digital landscape in China differs significantly for B2B compared to other markets. The pandemic has brought about substantial changes, accelerating the digital transformation within B2B in China. As a result, this now demands a fresh understanding of the right marketing channels for communicating with your Chinese target audience.
The sales process has become more digital, providing increased opportunities to find new customers in China through digital platforms. The issue many B2B companies face are however often how to get the right results that matter for your business. There are many different needs such as:
Getting relevant leads for sales to contact
Growing your influence and brand awareness
Increasing the amount of people that visit you at an event
Creating China for China content that show your local expertise
During the webinar, the following topics will be highlighted:
WeChat – How can companies gain thousands of relevant followers from their own industry?
Industry Media (PR) – How can companies get dozens of Chinese media outlets within their industry to cover their company?
Zhihu – How to leverage the strongest knowledge based platform to show your key strengths?
Douyin (Tiktok) – How can you use it for B2B conversion & brand building with a limited budget?
Take the chance and learn more about China’s new digital landscape and the opportunities for your company to increase its results on the Chinese Market! Join this seminar main orgainzed by The Swedish Chamber of Commerce in China, together with NBH!
NBH experienced speakers and China Marketing experts will provide a more in-depth view of the digital landscape in China and how businesses can leverage digital channels to create business opportunities.