Zhihu
The big Q&A platform in China has become a big hit!
At Zhihu you can create your own account, reach out to industry specific forums or collaborate with professional influencers in your industry!
NBH highly recommends Zhihu for B2B companies to create brand awareness, direct leads, and increase your SEO in search results!
Zhihu – The Q&A platform
Its brand name Zhihu can be translated to “Do you know?”, and it is the largest Q&A platform in China. The platform can be compared to the American website Quora or a knowledge bank like Wikipedia.
The main purpose of the platform is for users to ask questions and to get answers from the community using the Zhihu platform.
Zhihu suits well for specific industries that wants to interact and share knowledge with potential customers.
For B2B companies Zhihu can be a very effective and relevant platform to engage with industry professionals. Tailor made copywriting about your business and get industry experts learn more about your companies’ products and services.
Activities on Zhihu do also have a positive impact on your SEO. NBH has a great experience working with different industry accounts or professionals (influencer) that are active on Zhihu, working in different fields.
Key facts
- 420+ million registred users
- 98% of their users are older than 18 years.
More reading
The NBH Guide: Did you know about the Zhihu 知乎 platform?
Thinking of social networks and digital platforms in China, you might think about Wechat, Weibo, and Douyin (Tiktok). But did you know about Zhihu? The brand name can be translated to “Do you know?” and it is the largest Q&A platform in China. The platform can be...
NBH Guide: B2B Marketing Strategy for China
To drive business growth in today's highly competitive market, you need to learn how to develop a successful B2B marketing strategy for China. This involves building brand awareness and generating more demand for your products from your target businesses. This is a...
NBH Guide: China-Hosted Website – Pros, Cons and how it can enhance your online presence
To host your company's website locally in China might be perceived as complex and somewhat unnecessary. Perhaps you already have a well-functioning website, so why not just translate it? The reasons why it's not such a good idea are many, so let's dive deep into one...
NBH Guide: Attract Chinese Tourism with Dianping
If you are going to travel to the other side of the world, how do you plan your trip? Or if you want to escape the city to the country for a weekend, where do you turn to? Perhaps many people recognize themselves in clicking into Google, reading blogs or opening...
Book a meeting with one of our experts!
Leave your contact details and we'll send you a link to our meeting calendar!
Book a meeting
