Digital platform

Weibo

B2B, B2C, Microblog

Weibo – China’s Leading Social Microblog for Brand Awareness

Weibo is one of China’s largest open social platforms, where news, trends, and conversations happen at scale. For European companies, Weibo is a key channel for building mass awareness and shaping public perception.

Why Weibo Matters for Your Business

  • Wide reach: Hundreds of millions of users across demographics.
  • Trend hub: Real-time conversations that shape culture and opinion.
  • Advertising power: Advanced targeting for brand campaigns.

How NBH Helps You Succeed

  • Creation and management of verified brand accounts.
  • Content and campaign strategies tailored to Chinese trends.
  • Paid media campaigns for reach and lead generation.
  • Analytics to measure awareness and brand lift.
Example projects on Weibo

Key Facts

  • 580M monthly active users.
  • Top platform for trend-driven conversations in China.

Put your brand at the center of conversations in China. Book a strategy call with NBH!