Grow industrial sales in China with proven B2B marketing
You’re not new to the market. But the return on marketing investments has been hard to measure, internal alignment is slow, and the competition is moving fast. We help European industrial companies cut through the complexity and finally gain traction—without losing their identity.
The common challenges we solve.
- Local competitors speak directly to digital buyers—you don’t
- Internal approval cycles stall momentum
- Global strategies don’t fit the local market
- Reporting doesn’t drive decisions
You’re not alone. We’ve worked with dozens of European B2B brands facing the same.
Results.
From companies just like yours
Digital strategy drives 70% of China leads for Quintus
With NBH, we moved from having limited digital presence in China to having a strategy that now delivers a significant share of our leads. Their team understands both the complexity of our solutions and the nuances of the Chinese market—making them a truly valuable partner.
Turning tradeshow presence into digital impact
The CRH campaign exceeded our expectations. NBH helped us turn a single event into a lead-generating, brand-building digital push. Their understanding of Chinese media and platform behavior made all the difference.
How Hoyer Motors turned digital investment into pipeline growth
NBH has helped us elevate our brand presence in China’s industrial sector. Their ability to turn complex topics into engaging, platform-relevant content—and connect that to business outcomes—has been a key part of our growth journey.
Digital strategy doubles reach and leads for Easy‑Laser in China
NBH has been an excellent partner in helping us build our digital presence in China. They understand our brand and the local market, and they’ve made it possible for us to support our distributors while keeping a consistent and professional image.
Digital campaign boosts Icelandic brands at CIIE
NBH gave us exactly the local support we needed to bring Iceland’s presence at CIIE to life online. Their team helped us tell our story in a way that resonated in the Chinese market and made sure each participating brand got the attention it deserved.
Your China Brand Team.
How we work.
With industrial companies active in China
Build a smart foundation
Get the strategy right from the start
We help you make the right early moves—bridging cultural, digital, and strategic gaps so you don’t waste time or budget.
- Brand-localized messaging
- Market positioning & segmentation
- B2B digital strategy tailored to China
Launch with clarity
Set up platforms that perform
From social media presence on WeChat, Zhihu, Douyin, Bilibili to China-ready websites optimized for Baidu search engine, we’ll set up your first digital presence so it performs—and makes sense for your market your Chinese target audience
- China-ready websites & landing pages
- Official WeChat setup
- Technical SEO for Baidu
Drive results
Turn strategy into measurable outcomes
We focus your efforts on high-performing platforms, conversion strategy, and growth tracking so you can scale with clarity.
- Lead gen campaigns for decision-makers
- Account-based marketing (ABM) tools
- Thought leadership & PR
Scale with confidence
Expand what works—ditch what doesn’t
We help established brands take the next leap through marketing, PR, and positioning strategies that create real impact.
- Growth-focused reporting
- B2B thought leadership & expert visibility
- Campaign optimization & budget scaling
We act as your China team.
Without you building one
What we don't do
- Copy-paste HQ strategies
- Black-box media spend with no ROI
- Reports no one reads
- Generic campaigns that ignore your industry and customer journey
What we do
- Strategy-first guidance tailored to industrial B2B
- Channel-specific execution (WeChat, Baidu, Chinese web)
- Campaigns built for visibility, leads, and long-term growth
- Transparent, insight-driven reporting
Why it works
- A 20-person in-house team in Shanghai delivering local execution
- A Stockholm-based team close to client HQs, ensuring tight alignment and fast communication
- 10+ years helping European B2B brands succeed in China
- Strategy, reporting, and delivery tailored to Nordic expectations and business culture
What clients say.
Exceeded our expectations
Significant share of our leads
Helped us tell our story
They understand our brand
Key part of our growth journey
Questions & answers.
About marketing in China for industrial companies
We already have a distributor in China. Why do we need marketing?
Distributors are great at closing sales, but they rarely drive awareness or generate demand. Our role is to attract new leads and educate buyers—so your distributor has more (and better) opportunities to convert.
We’ve tried marketing in China before. It didn’t work. Why would this be different?
Most failed attempts rely on global playbooks or local partners without a B2B mindset. We bring over 10 years of experience helping industrial companies build measurable, scalable marketing engines tailored to the Chinese market.
We don’t have the internal resources to manage a project like this.
That’s exactly where we come in. We act as your outsourced China marketing team—based in Shanghai, aligned with your Nordic ways of working, and fully equipped to drive results.
How do we know there’s even demand for our product in China?
We start with data. Before you invest in anything, we analyze local demand, competitor activity, and search trends to assess your market fit and growth potential.
We’re still waiting for internal alignment. Should we delay?
A short strategy call can help you build that alignment faster. We provide insights, benchmarks, and talking points to help you make the internal case with confidence.
Our product is highly technical. Does digital marketing even work for us?
Yes. Chinese B2B buyers conduct in-depth online research—especially in technical fields. We help you speak their language and show up where and when it matters.
We already have a WeChat and website. Isn’t that enough?
Not if they’re not generating leads. We turn static platforms into dynamic sales tools—optimizing messaging, driving traffic, and capturing demand through campaigns.
We’re waiting for direction from HQ before moving ahead.
We can help you shape that conversation. Our strategy frameworks and reports are designed to align with global brand and governance standards.
We need fast results. Isn’t digital too slow?
With the right execution, many clients see qualified leads within 3–6 months. And unlike one-off campaigns or trade shows, digital builds long-term momentum
We don’t have any Chinese-speaking staff. How would we manage this?
You don’t need any. Our team is bilingual, based in Shanghai, and handles everything from strategy to execution—while reporting back to you in clear English.
The China market seems too complex and risky.
That’s fair—and exactly why we exist. Our job is to reduce complexity and guide you with local expertise, a proven process, and total transparency.
Can’t we just grow through trade shows and offline channels?
Offline still has value—but it’s not enough on its own. Most industrial buyers research online before they ever visit a booth. We help you reach them earlier in the decision journey.
Insights.
Into all things marketing in China
Chinese Buyers Won’t Trust You Until They See Proof—Are You Providing It? For B2B companies entering China, credibility is everything. But
If You’re Relying on LinkedIn to Find B2B Buyers in China, You’re Invisible For many B2B companies expanding into China,
In China, Sales Happen on WeChat—Is Your Business Ready? For international B2B companies selling to China, the biggest challenge isn’t
Your Website Is Your First Impression—Is It Ready for Chinese Buyers? For international B2B companies targeting China, digital presence is