Is your brand discoverable to chinese travelers?
We help destinations, airports, hotels, retailers, restaurants, museums, and other hospitality brands across Europe connect with Chinese travelers—before they even book and throughout their journey.
Why visibility in China is different
Chinese tourists don’t use Google, TripAdvisor, or Instagram to plan trips. If you’re not on Little Red Book, Dianping, or Baidu, you’re invisible.
Many brands struggle with:
- Low or non-existent visibility in Chinese digital ecosystems
- Outdated, poorly localized, or generic content
- Weak engagement and unclear ROI
- Not knowing what’s working—or why it’s not
It’s not about spending more. It’s about showing up in the right places, the right way—before they land.
Results.
From companies just like yours
Duxiana builds luxury brand presence in China
NBH has helped us take our China marketing to the next level. Their local knowledge and structured approach have made it easier to build brand awareness and connect with the right audience.
4500 new followers & 1000+ bookings from China
NBH made it possible for us to truly connect with Chinese travelers. Their local expertise and full-service approach gave us both visibility and results. We’ve never had this level of engagement in China before.
Atria grows from invisible to influential in under a year
NBH took our digital presence in China to the next level—bringing clarity, confidence, and measurable consumer impact. Their platform expertise and creative localization made our brand story resonate in the right channels. We’re not just seen—we’re wanted
Your China Brand Team.
How we work.
Your digital storefront in China—before, during, and after the visit.
Be discoverable
Ensure you’re found where travelers are searching
- Dianping profile, RED listings & Alipay store profile
- Local-language search & navigation content
- SEO for Chinese travel behavior
Build curiosity
Spark interest with storytelling that travels.
- Influencer campaigns
- Brand storytelling & media placement
- WeChat content & QR-led engagement
Drive visits
Convert online visibility into real-world foot traffic.
- On-site QR codes that link to localized content and offers
- Geo-targeted campaigns during travel windows
- Retargeting and follow-up touchpoints across trusted platforms
What we don't do
We don’t translate your Instagram post into Mandarin. We don’t run one-off ad campaigns with no foundation. And we don’t waste your budget on things that don’t convert.
What we do
We make your brand visible and relevant on the platforms Chinese travelers trust—with local language, cultural context, and brand-aligned messaging.
Why it works
Because Chinese travelers plan everything ahead—and expect a digital experience that feels local. When you meet them where they are, with messaging that fits, they come looking for you.
What clients say.
Brand story resonate
Local knowledge and structured
Connect with Chinese travelers
Questions & answers.
About marketing to Chinese travelers
Chinese tourism hasn’t fully recovered. Is now really the right time to invest?
Yes—especially if you want to be top of mind when the next wave of travel hits. Chinese travelers are planning, researching, and dreaming now. Brands that invest today will be the ones they book tomorrow.
We’re listed on OTAs like Ctrip or Fliggy. Isn’t that enough?
No. Being listed means you're available, not visible. We help you build the kind of brand presence—on Xiaohongshu, WeChat, and Douyin—that makes Chinese travelers seek you out, not just find you by chance.
We don’t know how to market our destination or product in China.
That’s our job. We localize your story, create content that resonates, and choose the right platforms and influencers to inspire bookings—from first impression to final conversion.
Do we need a local office or team in China to do this well?
Not at all. We act as your local team—based in Shanghai—with experience in travel behavior, Chinese platforms, and Nordic brands. You get full execution without setting up locally.
We tried China before, but it didn’t drive real bookings. Why should this be different?
The difference is strategy. Chinese travelers are influenced digitally—especially by social proof and peer recommendations. We help you connect across every stage of their decision-making journey.
We don’t speak Chinese. How would we manage campaigns or content?
You won’t need to. Our bilingual team manages everything—from content creation to platform management—while providing clear, English-language reporting and strategic updates.
We’re already working with an agency in China. Can we still talk to you?
Absolutely. Many clients come to us after outgrowing generalist agencies. We’re travel specialists with Nordic roots—focused on transparency, impact, and cultural alignment.
What kind of results can we expect in the first 6–12 months?
That depends on your product and positioning, but most clients see increased visibility, content engagement, and direct booking interest within the first 3–6 months of targeted campaigns.
Our offer is premium. Will Chinese travelers be willing to pay?
China has a growing segment of high-spending, experience-driven travelers. We help you reach those audiences with messaging and content that matches their expectations and aspirations.
We’re unsure which platforms to use. There are so many.
We guide you. Depending on your goals, we’ll recommend the right mix—WeChat, Xiaohongshu, Douyin, Baidu, or others—and manage everything for you, from setup to growth.
China’s digital ecosystem seems complicated and risky.
It is complex, but with the right partner, it’s highly navigable. We simplify every step—from brand setup to campaign reporting—so you can focus on what you do best: delivering unforgettable travel experiences.
Do we need to work with KOLs or influencers? Is it worth the cost?
In many cases, yes. Chinese travelers trust peer voices more than brand ads. But not all KOLs are created equal—we help you choose ones that drive bookings, not just likes.
Insights.
Into all things marketing in China
NBH has a vast network of key opinion leaders (KOLs) and influencers across China. We help you identify and collaborate
With nearly 10 years of experience, NBH’s experts in Chinese digital consumer behavior create value by positioning your brand as
We help you grow your brand in China. We identify and implement the most suitable campaign approach to achieve the
To create new followers, customers, views, and likes — NBH keeps your content alive and competitive. We are transparent about
Introduction to Baidu Search Engine Baidu (百度), founded in January 2000 in Beijing, holds the patent for “hyperlink analysis” technology.
If you are going to travel to the other side of the world, how do you plan your trip? Or