Alibaba is one of the biggest eCommerce companies in the world, owning eCommerce sites such as Tmall and Taobao, with millions of users every day. This week, on the 13th of September, Alibaba held its summer event in Germany to give the latest insights into digital marketing and eCommerce in China.
NBH always wants to stay ahead when it comes to digital marketing in China and NBH had the chance to attend the event.
During the event, Alibaba gave insights into:
New developments
Alibaba ecosystem
New trends within consuming and digital marketing
… And much more!
Alibaba gave up-to-date insight and knowledge of new trends within live shopping, metaverse and so much more! The tech industry is really moving fast and the creativity and possibilities have no limit.
Also, we had the chance to meet interesting people, network, and exchange knowledge about business in China!
“Thank you to Alibaba Group, Tmall Global, and especially to the Tmall Global BD team! Also, big shoutout to April Zhong that held a great speech about the advantages for global brands on Tmall” said, Max Twisselman, Business Developer at NBH.”
Max Twisselman, NBH Business Developer, togteher with April Zhong, Tmall Global
Sweden-China Trade Council has unique knowledge and experience when it comes to business exchange between companies from Sweden and China.
If you are interested in China and Chinese business, please check out their LinkedIn page and website.
“We are happy and excited to become a member of Sweden China Trade Council. We are confident that in partnership with Sweden China Trade Council we can increase the knowledge about the possibilities within digital marketing for Swedish companies doing business with China.” Says, Jonathan Kullman, CEO at NBH.
The Moon festival is taking place this weekend September 10th. The Moon festival, mostly known as the Mid-Autumn festival and Mooncake festival, is one of the biggest holidays in China!
With this said, if you are a marketer operating in China, this festival is also important for you!
Mid-Autumn Festival is well known for its Mooncakes. During the festival, people buy mooncakes as gifts to family, colleagues, partners, clients, and friends. This is something that brands have picked up over the years. Brands take the chance to market the finest and most creative gift boxes with innovative mooncakes flavors!
In this insight, NBH will give you a brief introduction to the Mid-Autumn Festival. Why -and how is it celebrated, and most importantly, how do brands market their Mooncakes 2022?
Here is a sneak peek of our Mooncake gift box 2022.
NBH Mooncake gift box 2022
The celebration of Mid-Autumn Festival
The festival has a history of over 3000 years and has therefore many meanings and mythic stories. It is celebrated on the 15th of the 8th lunar month after the Chinese lunar calendar. The festival’s custom is to worship the moon and thank it for the harvest.
Today, the holiday is known for gatherings with family, having dinner, welcoming the autumn, and eating mooncakes!
This year the festival falls on the 10th of September and is celebrated until the 12th of September.
How does brands “celebrate” the Mid-Autumn Festival?
Mooncakes and various decorations can be found in the shopping windows, weeks before the festival! The mooncake has truly become the symbol of this holiday, and brands almost compete to make the most creative mooncake gift boxes.
NBH has dived into how global brands have chosen to market their mooncakes this year 2022!
Looking into social media -and eCommerce platforms the feed is full of gift boxes, mooncake tutorials, pictures, and mooncake hauls.
NBH gives you a few examples:
Dior
Dior, did a comeback this year by doing a spectacular mooncake box with different flavors. Here is a post taken from the lifestyle platform Little Red Book, read our Little Red Book guide here.
Dior Mooncake box 2022. Images via the social media platform Little Red Book.
Mercedes Benz
Picture: @Elvira – Little Red Book.
Gucci
Scrolling on social media, the box from Gucci is seen a lot. Their box sure is something extra, check in this video:
Video showing the Gucci Mooncake box of 2022
Oatly
Looking up to the brands in the north of Europe. The Swedish food supplier Oatly, thinking outside the box by making this playful box.
Image: Taobao
NBH
Mooncake box is also a very common way to show gratefulness to colleagues, partners, and clients. For our clients in China, we at NBH created this box.
NBH Mooncake gift box 2022
The Mid-Autumn festival is really a good opportunity to create relationships with your followers, clients, and customers. The Mooncake gift has really no limits to creativity and tells the story of your brand.
How does your brand adapt to China’s Cultural festivals?
NBH has years of expertise in working with digital marketing in China. Our expertise is available in both Europe and China. Read more about our services here.
Depending on your industry and audience we adapt your marketing to the right platforms.
NBH is a digital agency capturing the Chinese customers focusing on growing Nordic brands towards a Chinese audience
What do we do?
In the world where China’s digital communication channels are unique from the rest of the world, our marketing experts, create and build strong presences and campaigns that inspire action and deliver measurable business results. NBH is based in Shanghai, Stockholm, Copenhagen, Helsinki, and Reykjavik, and are official trusted partner of Tencent, ByteDance, Alipay and Ctrip.
Who do we work with?
We work with Nordic brands within education, tourism, consumer brands and B2B.
Who do we want?
We are looking for our next member of our growing team at our Shanghai office. The person should be a marketer with experience of digital marketing. We also think you should have an interested and experience of the Nordic lifestyle and culture, as well having an open mindset and willingness to learn new things.
What you will get?
You will become part of an amazing team that is breaking new boundaries and enable Nordic brands to grow and reach its full potential in China. As part of our team you will be working in a fast-moving and dynamic environment that will enable you to develop yourself within the field of marketing. Travel to the Nordics might also be required on occasions, so an interest in travel is a plus!
Requirements & Responsibilities
Minimum 2 years’ experience in marketing field or digital marketing agency
Able to work independently on client project from proposal to execution
Capability in copy writing and daily social account management and KPI focus
Proactive work attitude with client and solution focused mindset
Efficient, good in time management and willing to learn
Familiar with PPT, word and other office software
Team spirit & solid player
Good communication skill with fluent English and Chinese is a must
Having Nordic experience is a plus
If you would like to join us, please send your resume to [email protected]
For more information about the position, please follow our WeChat nbhchina
NBH is a digital agency capturing the Chinese customers focusing on growing Nordic brands towards a Chinese audience
What do we do?
In the world where China’s digital communication channels are unique from the rest of the world, our marketing experts, create and build strong presences and campaigns that inspire action and deliver measurable business results. NBH is based in Shanghai, Stockholm, Copenhagen, Helsinki, and Reykjavik, and are official trusted partner of Tencent, ByteDance, Alipay and Ctrip.
Who do we work with?
We work with Nordic brands within education, tourism, consumer brands and B2B.
Who do we want?
We are looking for our next member of our growing team at our Shanghai office. The person should be a marketer with experience of digital marketing. We also think you should have an interested and experience of the Nordic lifestyle and culture, as well having an open mindset and willingness to learn new things.
What you will get?
You will become part of an amazing team that is breaking new boundaries and enable Nordic brands to grow and reach its full potential in China. As part of our team you will be working in a fast-moving and dynamic environment that will enable you to develop yourself within the field of marketing. Travel to the Nordics might also be required on occasions, so an interest in travel is a plus!
Requirements & Responsibilities
Minimum 5 years’ experience in marketing field or digital marketing agency
Having full experience and mindset of building up a brand from overall perspective in China
Having overall experience of client management from proposal to execution
Excellent in copy writing and daily social account management with KPI focus
Proactive work attitude with client and solution focused mindset
Efficient, good in time management and willing to learn
Familiar with PPT, word and other office software
Team leadership & cooperation
Good communication skill with fluent English and Chinese is a must
Having Nordic experience is a plus
If you would like to join us, please send your resume to [email protected]
For more information about the position, please follow our WeChat nbhchina
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