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Our works

NBH works with a wide range of clients, within B2B, B2C, tourism and education.  We know digital China from the inside and out! 

Here you find a selection of client work and the impact we create in different industries! 

Click below to display our works by category

B2B

business to business china

B2C

business to customer marketing china

Tourism

tourism china

Education

business to business china

B2B

NBH has years of experience working with B2B companies in a vast variety of industries.  

The B2B industry has rapidly increased its digital presence in China. Therefore, it is important for many companies to keep up with the development and rethink their marketing strategy for China. With a broad experience in various industries, we have a strong track record to help brands to create presence on various digital platforms and support business objectives with digital marketing in China.   

website optimization for baidu

Case:

NBH helped Kolmeks to optimize its website for China. By creating a CN website, including hosting and ICP registration, we costumized their content for China and optimize their Baidu SEO

Results:

  • Improved speed and performance on Kolmeks CN website
  • Website scores high in search result on Baidu
  • Improved end-user experience for Chinese visitors

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website optimization for baidu

Case:

NBH created a Baidu SEM strategy, tailored made keyword list for Baidu, and handled the daily operation for Baidu SEM.  

The goal was to increase leads to the China sales team, and to generate more cost-per-click (CPC) leads at a lower average cost by creating Baidu SEM (ads).   

We also aimed to understand the user clickstreams and translate that into a better customer experience.  

Results:

  • Optimisation of Baidu SEM accounts
  • +110 generated leads
  • -20% reduced cost-per-click 

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B2C

NBH have +8 years’ experience from working with B2C brands in China establishing a strong digital presence for various types of B2C companies in China. 

Several of our markeeters at our Shanghai office have previously worked for major international consumer brands in China and sharpened their skills with NBH. We know the latest trends and ensure that our customers are on the most important platforms, presenting high-quality content and reaching the target audience in China, all connected to business results!  

website optimization for baidu

Case:

Increase the brand awareness of Anthon Berg in China and improve the search result on Baidu. NBH created PR articles for Anthon Berg, and identified suitable media channels to introduce the company and to get it published.     

Results:

  • 11 media published the article
  • 550.000+ Impressions
  • PR news appears in 1st page of search engine results page (SERP) when searching for brand name on Baidu

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HAAN WeChat Mini-Programs Showcase

Case:

We optimize and re-design the WeChat Mini Program of HAAN. To drive traffic to their Mini Program and build brand awareness, we created campaign with media buy on WeChat, and collabs with KOLs (influencers).   

Results:

  • +164.000 Impressions
  • +500% increased followers on WeChat
  • +900 coupons collected by consumers

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    TOURISM

    China has many digital platforms aimed at targeting Chinese travelers, both leisure and business travelers.  

    We create digital presence on the right platforms, creating campaigns to engage your targeted audience. Our goal is that your tourist attraction, whether it is a shop, destination, museum, hotel, restaurant, etc., can connect with Chinese travelers before, during, and after their visitation.   

    Make sure your Chinese customer visits you on their next trip!  

    NK Shopping Mall Exterior

    Case:

    Enhance NK’s brand awareness as the luxury shopping destination in Scandinavia.   

    In this case example the goal was to attract Chinese tourists to visit NK during the Chinese New Year, and with this build better relationships with Chinese customers.  

    NBH created an interactive New Year greeting campaign and content promotion on Weibo, WeChat and Dianping.   

    Results:

    • +270.000 Weibo Impressions
    • +756% WeChat impressions
    • +180 Participants

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    Visit Iceland Case Cover

    Case:

    Increase Chinese tourism in Iceland by establishing presence on Chinese social media. Communicate Iceland as a unique travel destination with magnificent natural scenery. 

    NBH executed a brand strategy for China, covering customer journey, key message, content pillars, and content plan, tailored for Chinese travelers. We build presence on WeChat and Weibo, created campaigns with media buy, and handled the daily content management. 

    Results:

    • +750 WeChat followers
    • +4500 Weibo followers
    • +480.000 PR exposure
    • +600.000 WeChat ad exposure

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    EDUCATION

    Chinese students who chose to study abroad have increased at a record pace in the past 10 years. China has come to one of the most important markets if you want to attract international students.  

    NBH has experience in working with a number of universities. We create tailormade strategies for China, with a digital presence for the Chinese students who is planning – or already studying – at the university.  

    Gothenburg University Case Cover

    Case:

    Increase brand awareness and position University of Gothenburg as a leading higher education provider abroad. we created a brand strategy for China.   

    NBH created a China brand strategy for the university. We also implemented and executed a content plan. This including design and copywriting, to establish presence on suitable social media channels to attract Chinese students.    

    Results:

    • +7400 Weibo followers
    • +5700 Weibo campaign engagement

    Want our help?

    Sodertorn University Case Cover

    Case:

    Increase brand awareness among their targeted audience and gain search results on Baidu.     

    NBH created and published PR news on Chinese portal media and covered relevant keywords to increase the search results.  

    We cooperated with relevant WeChat public accounts to publish Södertörn University featured articles. We also conducted interactive campaigns on the Sina Study Abroad account on Weibo.    

    Results:

    • +600.000 News exposure
    • +1.000.000 Impressions on Sina Study Abroad
      account on Weibo
    • +2000% ROI of WeChat account cooperation

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