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In the west, the term “Metaverse” has become increasingly widespread. You might say it is one of the big Buzzwords of 2022. It is convenient to think that the boom is closely linked to Facebook's change of name to Meta, but in fact, the Metaverse is not a new concept....

Intro Companies, especially within B2B think it’s a challenge to reach the Chinese market, what platforms are there, and which ones to prioritize? In this guide, we will talk Baidu! In the West, we talk Google and the term "let's google it" has become normalized....

Dragon Boat Festival is one of four main Chinese traditions. If you have been to China during this period, it is hard to miss. You would notice the decorations, gift-giving, as well as an increased level of traveling, mainly within the country. In 2022, the Dragon...

Today, the 5th of April, we want to draw attention to one of China's traditional holidays, the Qingming festival! 🌞 Due to covid, the celebration might look a bit different this year. But still, we would like to give a shoutout to this beautiful holiday and give you a...

In China, International Women's Day (IWD) has in recent years gained more attention. This holiday has long been compared to Valentine's Day or Mother's Day but has lately been more about celebrating the progress of women in society and seeking even better...

Little Red Book (LRB), also known as Xiaohongshu 小红书 and RED is China's largest social shopping platform. It is China's go-to platform to share product reviews, beauty tips, daily outfits, overall lifestyle photos, etc. LRB is the Chinese equivalent of Instagram and...

Every year towards the Chinese New Year, it is always interesting to see how brands target their New Year campaigns.   This year has been an increased amount of New Year commerce, this regards both global and domestic vendors. We believe that this is not only...

NBH has in 2021 followed and analyzed China's digital trends, now it's time to look ahead and see what is expected to hit the year 2022? Which trends will continue to grow and which is here to stay, and what new trends will boom? NBH has chosen to list 5 trends, we...

NBH has created a full WeChat Guide where you can learn everything you need to know about WeChat. WeChat with all its features it is sometimes difficult to get a grip on how it can be used both from a user and business perspective. In this Insight, have we summarized...

China's influencer market is currently undergoing a major change. But what is really happening? With the new rise of new consumers from Generation Z that’s looking for more authentic and personal trendsetters, a new concept Cultural Opinion Leaders (COL) has had a...

We have seen it before, when a platform becomes big it does not take long before it becomes very big. A rapidly booming platform that we need to observe is Bilibili, especially if you want to understand the China e-landscape and even more important if you want to do...

 Clean beauty products, sometimes mentioned as cruelty-free products, are now heading to China. Or are they? A wave of international clean beauty brands is already queuing up to enter. Still, there are a lot of confusing regarding the new animal testing law for...

Thinking of social networks and digital platforms in China, you might think about Wechat, Weibo, and Douyin (Tiktok). But did you know about Zhihu? The brand name can be translated to “Do you know?” and it is the largest Q&A platform in China. The platform can be...

Online shopping festivals have come to be a trendsetter for new consumer patterns in the Chinese landscape of e-commerce. The festivals are a must-be event for new brands and marketers, not only for sales but also as a unique opportunity to get inspired by novel...

Influencer strategy is an important part for brands to take brand ownership within the digital universe. In China influencers are called Key Opinion Leaders which is also referred to as KOLs in China. KOLs are social media influencers who have large communities which...

Globally, Public Relations (PR) is in general a very powerful form of communication. PR and online PR in China is one of the most cost-efficient forms of communication to develop the image and reputation of your company, brand or product. Online PR is very important...

To find the right mix of channels is relatively straight on in China. There are a few major players on the market which your brand needs to be present in, depending on the objective and target audience. But in order to drive traffic and engagement content is key. Like...

Do you normally participate in exhibition or fairs to establish or expand your business in China? But in times like these where travelling are difficult you might have had limited opportunities. “Guanxi” is one of the element which is key when doing business in China...

Each year, Double 12 Shopping Festival in China takes place on 12 December. Even though it is one month later than the biggest Chinese online shopping festival Double 11, the sales momentum a brand could achieve is still worth mentioning. Based on the data from the...

In the early 1990s, a group of university students at Nanjing University came up with the concept to celebrate Singles’ Day on November 11 (11.11), as 1 looks like a bare stick which is a Chinese slang for a single man. Since then it has gradually become an unofficial...

For the first time ever, Tencent mentioned private domain’s traffic in their financial releases. As written in the 2020 Second Quarter and Interim Results “Weixin (WeChat in Chinese) ecosystem is redefining China’s online advertising by enabling advertisers to sustain...

Glimpse of the Chinese “romantic market” with data from Chinese Valentine’s Day 2020

Live streaming has been foreseen as the new upcoming era.

In China, the 618-shopping festival was the first large scale ecommerce promotion which received high scale of attention from all levels.

May holiday has been special because it is the first holiday after China gradually have started to release the permission of outing again due to Covid-19.

WeChat continuously evolves functions on the platform, In the recent public seminar WeChat presented updated functions which put quality before quantity.

If you would like to ask what the most popular and trendy way of marketing and sales in China is, 99% of marketing people will tell you: “Live streaming”.

What is the most frequently raised topic asked to marketing people? It must be “What is the sales result from your marketing activity?”

In the world of marketing, it seems nothing is free. Can a brand get free exposure? The answer is yes, especially with the development of a social network.

If your business is still new and not yet cover the costs of hiring Chinese speaking staff. If you have this concern, we recommend considering WeChat.