Insights

Digital Marketing Trending in China in 2021

Digital Marketing Trending in China in 2021

2020 brought us an unprecedented adversity domestically and globally. Businesses that used to exist has suddenly disappeared, and companies from different industries suddenly must rely on online channels much more than they were used to. Some lucky ones have made...

2020 Double 11 Shopping Festival once again breaks the record

2020 Double 11 Shopping Festival once again breaks the record

In the early 1990s, a group of university students at Nanjing University came up with the concept to celebrate Singles’ Day on November 11 (11.11), as 1 looks like a bare stick which is a Chinese slang for a single man. Since then it has gradually become an unofficial...

Tencent starts to target private domains’ traffic

Tencent starts to target private domains’ traffic

For the first time ever, Tencent mentioned private domain’s traffic in their financial releases. As written in the 2020 Second Quarter and Interim Results “Weixin (WeChat in Chinese) ecosystem is redefining China’s online advertising by enabling advertisers to sustain...

The guide to knowing essential Chinese digital platforms

The guide to knowing essential Chinese digital platforms

Chinese digital landscape is vastly different from the West. What works in the West might not work in China or might not be popular at all in mainland China. From the WeChat integrated mini-programs for solving the complexity of downloading and registering APPs, to...

Flowers are out of Chinese Valentine’s Day

Flowers are out of Chinese Valentine’s Day

The COVID-19 pandemic has made impact on world economy, this includes both larger and smaller businesses. Under these circumstances, the recent Chinese Valentine’s Day Festival (25th of August 2020) became a very important event for so called “Romantic” industries,...

News

New job openings available at NBH Shanghai office

New job openings available at NBH Shanghai office

Join NBH and become a member of one of the fastest growing Chinese marketing agencies focusing on Nordic brands!加入NBH, 成为快速成长的关注北欧品牌的营销公司一员! WHO IS NBH?NBH is a digital agency capturing the Chinese customers focusing on growing Nordic brands towards a Chinese...

NBH : winner of Business Excellence awards 2020

NBH : winner of Business Excellence awards 2020

Every year, Acquisition International gives out Business Excellence Awards to businesses that have shown excellence and passion across their sector. NBH and its team have won the award: “Best Chinese Business Digital Branding Specialist in Northern Europe”. NBH is one...

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