Insights
2020 Double 11 Shopping Festival once again breaks the record
In the early 1990s, a group of university students at Nanjing University came up with the concept to celebrate Singles’ Day on November 11 (11.11), as 1 looks like a bare stick which is a Chinese slang for a single man. Since then it has gradually become an unofficial...
Tencent starts to target private domains’ traffic
For the first time ever, Tencent mentioned private domain’s traffic in their financial releases. As written in the 2020 Second Quarter and Interim Results “Weixin (WeChat in Chinese) ecosystem is redefining China’s online advertising by enabling advertisers to sustain...
The guide to knowing essential Chinese digital platforms
Chinese digital landscape is vastly different from the West. What works in the West might not work in China or might not be popular at all in mainland China. From the WeChat integrated mini-programs for solving the complexity of downloading and registering APPs, to...
Flowers are out of Chinese Valentine’s Day
The COVID-19 pandemic has made impact on world economy, this includes both larger and smaller businesses. Under these circumstances, the recent Chinese Valentine’s Day Festival (25th of August 2020) became a very important event for so called “Romantic” industries,...
TikTok – brands gateway to the younger target audience
TikTok is the popular app which lately has been filling the headlines all over the world. This popular app has 800 million active users and has been downloaded over 2 billion times on the App Store and Google Play. The likelihood that you have heard about this app is...
The new era of e-commerce live streaming
Live streaming has been a growing trend and a more popular preference for Chinese consumers for a while now. Live streaming has been foreseen as the new upcoming era for long especially due to the continuous high online competition between the different marketplaces....
News
Promote Iceland expands its partnership with NBH for Invest in Iceland
To assist Invest in Iceland’s endeavor on fostering cross-border business opportunities between Iceland and China, NBH was appointed by Promote Iceland as the lead agency for all digital communication related to Iceland as a destination towards Chinese travelers. The...
AI-SI Global and NBH join together to bring strong brands from Slovenia, Croatia, and Serbia to China
AI-SI Global is based in Slovenia and is an all-around service provider to connect businesses with the most suitable solutions for China market. Covering Chinese tourist, payment solutions, branding in China to general business consultancy. To provide the best service...
Promote Iceland partners with NBH to reach and enhance Chinese travelers’ experience
Visit Iceland is the official destination marketing office for Iceland and aims to attract travelers to Iceland. Chinese travelers have become increasingly important and in connection to, this Promote Iceland has teamed up with NBH to provide Chinese travelers with...
NBH : winner of Business Excellence awards 2020
Every year, Acquisition International gives out Business Excellence Awards to businesses that have shown excellence and passion across their sector. NBH and its team have won the award: “Best Chinese Business Digital Branding Specialist in Northern Europe”. NBH is one...
NBH keynote speaker at Content Day
On Valentine’s Day 2020, NBH’s CEO Jonathan Kullman was invited as a key-note speaker at Content Day in Stockholm. Content Day is an annual event hosted by Swedish Content Agencies, one of Sweden’s leading industry association for agencies that work with content...
NBH named brand marketing partner for KeaHotels
NBH has been appointed as the marketing agency for one of the largest hotel chains in Iceland: KeaHotels. NBH will provide China marketing services for KeaHotels. KeaHotels operates eleven hotels (seven in Reykjavík, two in Akureyri, one by Lake Mývatn and one by Vík...
