China's influencer market is currently undergoing a major change. But what is really happening? With the new rise of new consumers from Generation Z that’s looking for more authentic and personal trendsetters, a new concept Cultural Opinion Leaders (COL) has had a...

We have seen it before, when a platform becomes big it does not take long before it becomes very big. A rapidly booming platform that we need to observe is Bilibili, especially if you want to understand the China e-landscape and even more important, if you want to do...

 Clean beauty products, sometimes mentioned as cruelty-free products, are now heading to China. Or are they? A wave of international clean beauty brands is already queuing up to enter. Still, there are a lot of confusing regarding the new animal testing law for...

Thinking of social network and digital platforms in China, you might think about Wechat, Weibo and Douyin (Tiktok). But did you know about Zhihu? The brand name can be translated to “Do you know?” and it is the largest Q&A platform in China. The platform can be...

Online shopping festivals has come to be a trendsetter for new consumer patterns in the Chinese landscape of e-commerce. The festivals are a must-be event for new brands and marketers, not only for sales but also a unique opportunity to get inspired by novel shopping...

Influencer strategy is an important part for brands to take brand ownership within the digital universe. In China influencers are called Key Opinion Leaders which is also referred to as KOLs in China. KOLs are social media influencers who have large communities which...