Insights

2020 Double 11 Shopping Festival once again breaks the record

2020 Double 11 Shopping Festival once again breaks the record

In the early 1990s, a group of university students at Nanjing University came up with the concept to celebrate Singles’ Day on November 11 (11.11), as 1 looks like a bare stick which is a Chinese slang for a single man. Since then it has gradually become an unofficial...

Tencent starts to target private domains’ traffic

Tencent starts to target private domains’ traffic

For the first time ever, Tencent mentioned private domain’s traffic in their financial releases. As written in the 2020 Second Quarter and Interim Results “Weixin (WeChat in Chinese) ecosystem is redefining China’s online advertising by enabling advertisers to sustain...

The guide to knowing essential Chinese digital platforms

The guide to knowing essential Chinese digital platforms

Chinese digital landscape is vastly different from the West. What works in the West might not work in China or might not be popular at all in mainland China. From the WeChat integrated mini-programs for solving the complexity of downloading and registering APPs, to...

Flowers are out of Chinese Valentine’s Day

Flowers are out of Chinese Valentine’s Day

The COVID-19 pandemic has made impact on world economy, this includes both larger and smaller businesses. Under these circumstances, the recent Chinese Valentine’s Day Festival (25th of August 2020) became a very important event for so called “Romantic” industries,...

TikTok – brands gateway to the younger target audience

TikTok – brands gateway to the younger target audience

TikTok is the popular app which lately has been filling the headlines all over the world. This popular app has 800 million active users and has been downloaded over 2 billion times on the App Store and Google Play. The likelihood that you have heard about this app is...

The new era of e-commerce live streaming

The new era of e-commerce live streaming

Live streaming has been a growing trend and a more popular preference for Chinese consumers for a while now. Live streaming has been foreseen as the new upcoming era for long especially due to the continuous high online competition between the different marketplaces....

News

NBH : winner of Business Excellence awards 2020

NBH : winner of Business Excellence awards 2020

Every year, Acquisition International gives out Business Excellence Awards to businesses that have shown excellence and passion across their sector. NBH and its team have won the award: “Best Chinese Business Digital Branding Specialist in Northern Europe”. NBH is one...

NBH keynote speaker at Content Day

NBH keynote speaker at Content Day

On Valentine’s Day 2020, NBH’s CEO Jonathan Kullman was invited as a key-note speaker at Content Day in Stockholm. Content Day is an annual event hosted by Swedish Content Agencies, one of Sweden’s leading industry association for agencies that work with content...

NBH named brand marketing partner for KeaHotels

NBH named brand marketing partner for KeaHotels

NBH has been appointed as the marketing agency for one of the largest hotel chains in Iceland: KeaHotels. NBH will provide China marketing services for KeaHotels. KeaHotels operates eleven hotels (seven in Reykjavík, two in Akureyri, one by Lake Mývatn and one by Vík...

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