Insights
NBH takes you to the Moon(cake): Find out how brands adapt their marketing for the Mid-Autumn Festival
The Moon festival is taking place this weekend September 10th. The Moon festival, mostly known as the Mid-Autumn festival and Mooncake festival, is one of the biggest holidays in China! With this said, if you are a marketer operating in China, this festival is also...
The NBH Guide: Meet Douyin, the mother of Tiktok. How can you as a marketer use Douyin for your China online presence?
If we say Doyin it might not tell you much, but if we say Tiktok I hope you are on it! Although Tiktok is the western version of Douyin, there are many big differences. As often when it comes to digital China, new platforms are faster adopted by the users and quickly...
Are you ready for Metaverse?
In the west, the term “Metaverse” has become increasingly widespread. You might say it is one of the big Buzzwords of 2022. It is convenient to think that the boom is closely linked to Facebook's change of name to Meta, but in fact, the Metaverse is not a new concept....
The NBH Guide: 10 steps to succeed with Baidu SEO
Intro Companies, especially within B2B think it’s a challenge to reach the Chinese market, what platforms are there, and which ones to prioritize? In this guide, we will talk Baidu! In the West, we talk Google and the term "let's google it" has become normalized....
China’s cultural traditions: Dragon Boat Festival – one of the big four
Dragon Boat Festival is one of four main Chinese traditions. If you have been to China during this period, it is hard to miss. You would notice the decorations, gift-giving, as well as an increased level of traveling, mainly within the country. In 2022, the Dragon...
China’s Cultural Traditions: How to celebrate the Qingming Festival?
Today, the 5th of April, we want to draw attention to one of China's traditional holidays, the Qingming festival! 🌞 Due to covid, the celebration might look a bit different this year. But still, we would like to give a shoutout to this beautiful holiday and give you a...
News
NBH attend at the Alibaba Group summer event in Germany!
Alibaba is one of the biggest eCommerce companies in the world, owning eCommerce sites such as Tmall and Taobao, with millions of users every day. This week, on the 13th of September, Alibaba held its summer event in Germany to give the latest insights into digital...
NBH become a member of the Sweden-China Trade Council!
NBH is happy to announce that we are now a member of the Sweden-China Trade Council’s network! “I’m very happy to welcome NBH as a new member of the Sweden-China Trade Council’s network!” Says, Elisabet Söderström, CEO, Sweden-China Trade Council Sweden-China Trade...
Don’t miss out, stay ahead of the Autumn/Winter happenings in China 2022
The summer of 2022 is on its last breath and autumn is knocking on our doors. NBH hopes that all of our partners, followers, and colleagues have had a wonderful vacation and are ready to get started again! Some say that the start of autumn is the real new year and...
Is there a light in the dark travel tunnel of Covid-19? NBH sure hope so!
Since the outbreak of covid-19, it has been difficult or almost impossible to travel to China. Strict restrictions and quarantine rules have made business trips difficult to carry out for over two years. But now we might see a little light in the tunnel. Recently some...
New client collaboration – NBH X Coravin
NBH is proud to present our new client collaboration with Coravin! Who is Coravin? Coravin delivers the ULTIMATE solution for wine preservation! Unlike other wine preservers, which only delay the oxidation of your wine, the Coravin Wine Preservation System is designed...
Launching The NBH Complete Guide To WeChat Mini Program
If you haven't missed NBH regularly create complete guides of different Chinese digital platforms, in order for you to dig deeper into China's digital landscape, and perhaps platforms you want to know more about! This month did NBH launch their Complete 16-page Guide...
