Insights
China’s Cultural Tradition: How to celebrate the Qingming Festival?
Today, the 5th of April, we want to draw attention to one of China's traditional holidays, the Qingming festival! 🌞 Due to covid, the celebration might look a bit different this year. But still, we would like to give a shoutout to this beautiful holiday and give you a...
NBH summerize successful domestic campaigns during International women’s day
In China, International Women's Day (IWD) has in recent years gained more attention. This holiday has long been compared to Valentine's Day or Mother's Day but has lately been more about celebrating the progress of women in society and seeking even better...
The NBH Guide: Little Red Book – The social fusion app where the UGC community meets ecommerce
Little Red Book (LRB), also known as Xiaohongshu 小红书 and RED is China's largest social shopping platform. It is China's go-to platform to share product reviews, beauty tips, daily outfits, overall lifestyle photos, etc. LRB is the Chinese equivalent of Instagram and...
New Year Special: NBH Looking into the Tiger Campaigns
Every year towards the Chinese New Year, it is always interesting to see how brands target their New Year campaigns. This year has been an increased amount of New Year commerce, this regards both global and domestic vendors. We believe that this is not only...
NBH gives you their surveys for 2022: We list five trends to keep an eye on!
NBH has in 2021 followed and analyzed China's digital trends, now it's time to look ahead and see what is expected to hit the year 2022? Which trends will continue to grow and which is here to stay, and what new trends will boom? NBH has chosen to list 5 trends, we...
The NBH Guide: Are you using WeChat with its full potential?
NBH has created a full WeChat Guide where you can learn everything you need to know about WeChat. WeChat with all its features it is sometimes difficult to get a grip on how it can be used both from a user and business perspective. In this Insight, have we summarized...
News
Launching The NBH Complete Guide To WeChat Mini Program
If you haven't missed NBH regularly create complete guides of different Chinese digital platforms, in order for you to dig deeper into China's digital landscape, and perhaps platforms you want to know more about! This month did NBH launch their Complete 16-page Guide...
Follow NBH Newsletter: Get the latest China news
Every month NBH drops new Insights and Guides to follow up on the latest trends in the Chinese digital landscape. Learn more about China's digital platforms, shopping festivals, successful campaigns, metaverse, KOLs (or should we say COLs?) Take control over your...
New Danish office space! Find us in Copenhagen
NBH does not only want to be part of your marketing journey in China, we also want to work closely together here in the Nordics. Therefore we are delighted to announce the opening of our new office space in Copenhagen. You will find us at Rebel Workspace, Dampfærgevej...
NBH Wishing you all a Happy Chinese New Year!
Before wishing all a Happy Tiger Year, NBH would like to share a few facts about the Chinese New Year. This year the first day of the Lunar New Year falls on Tuesday, February 1st, the New Year celebration lasts for around 15 days with 7 days of a public holiday. The...
New Employee to our Stockholm Office!
It is a good start for NBH 2022, the team is growing. We are happy to announce that Moa-Karin Kevin has joined the NBH family. Moa-Karin is now our Project Manager, she will be a part of coordinating our work with the clients. Moa-Karin will also be keeping up with...
Marketing trends in Asia and what the Nordics can learn: Event at Wehype office together with NCSF!
Friday, the 3rd of December, Nordic-China Startup Forum NCSF together with Wehype arranged an Asia Business meet-up in Uppsala. The event was about "Marketing Trends in Asia and What The Nordics can Learn". Jonathan Kullman, CEO of NBH, was invited as one of the key...
