Stay up to date with NBH Insights, News and Guides!
Want to keep up with the latest news within China’s digital landscape? Want to learn more about China’s various social media platforms? Then you’ve come to the right place!
We give you the latest happenings, events, shopping festivals, digital marketing trends and guide you to China’s digital platforms!
Learn more, and be inspired by China’s digital landscape
We are up to date on the latest within digital China, and this we want to share with you!
For many, China’s digital landscape can be described as tricky, but in fact, with the right knowledge, it can both be fun and inspiring!
Let’s face it, China has become a trendsetter in digital marketing.
We at NBH have divided our “China news” into three categories.
- NBH Insights give you the latest in digital trends, happenings and consumer behaviour.
- NBH Guide, guides you to China’s digital platforms and how you as a brand can establish presence.
- NBH News, gives you the latest in NBH such as collaborations and upcoming events!
To summarize, stay updated, get inspired, and above all follow our newsletter!
NBH INSIGTHS
The latest trends, happenings, shopping events, new innovations, and much more.
NBH GUIDES
We provide the latest trends, features and concrete examples!
NBH NEWS
What’s going on in China and what is the latest within NBH. Don’t miss out upcoming happenings and latest news!
Insights to Chinas digital market
China has clearly become a trendsetter when it comes to digital development! Get knowledge, and be inspired on how to customize your digital marketing strategy.
Our insights gives you the latest trends, happenings, shopping events, new innovations, and much more.
INSIGHTS
Chinese New Year: Be prepared for The Water Rabbit!
It is time to turn your gaze from the Tiger and start to focus on the Rabbit. To be more specific, the "Water Rabbit". This year, the Chinese New Year CNY starts on January 22. The celebrations begins on the evening of the 21st and continues for another 15 days, but...
5 Trends that will shape China’s business year 2023
Once is nothing, twice is a tradition, or… Anyhow, NBH brings you our annual trend scouting, this time for 2023! One expectation that we have obviously scouted is tourism, if China's reopening continues as predicted, we will meet Chinese tourists again and we, of...
NBH Guide to Industry Media: The importance of PR for B2B in China
The marketing strategy for many B2B companies has until recently been more traditional in the form of exhibiting at fairs, participating in events, exchanging business cards, and building business relationships through dinners....
Double 11, 11.11, or Singles Day – name it to tame it! Get the latest trends from China’s biggest shopping festival
The shopping event "The Singles Day" has for many countries been a completely unknown phenomenon. But like many other trends and influences from China, Singles Day is starting to become part of "our" "shopping calendar", at least if you look at Europe. China's...
The NBH Guide: How to use Baidu SEM to accelerate your online precense in China
If China is an important market for your company, then Baidu should have the same priority as your Google strategy. Baidu can easily be described as “China’s Google”, and if you take a quick look, there are many similarities, partly in appearance, but in terms of...
NBH takes you to the Moon(cake): Find out how brands adapt their marketing for the Mid-Autumn Festival
The Moon festival is taking place this weekend September 10th. The Moon festival, mostly known as the Mid-Autumn festival and Mooncake festival, is one of the biggest holidays in China! With this said, if you are a marketer operating in China, this festival is also...
The NBH Guide: Meet Douyin, the mother of Tiktok. How can you as a marketer use Douyin for your China online presence?
If we say Douyin it might not tell you much, but if we say Tiktok I hope you are on it! Although Tiktok is the western version of Douyin, there are many big differences. As often when it comes to digital China, new platforms are faster adopted by the users and quickly...
Are you ready for Metaverse?
In the west, the term “Metaverse” has become increasingly widespread. You might say it is one of the big Buzzwords of 2022. It is convenient to think that the boom is closely linked to Facebook's change of name to Meta, but in fact, the Metaverse is not a new concept....
The NBH Guide: 10 steps to succeed with Baidu SEO
Intro Companies, especially within B2B think it’s a challenge to reach the Chinese market, what platforms are there, and which ones to prioritize? In this guide, we will talk Baidu! In the West, we talk Google and the term "let's google it" has become normalized....
China’s cultural traditions: Dragon Boat Festival – one of the big four
Dragon Boat Festival is one of four main Chinese traditions. If you have been to China during this period, it is hard to miss. You would notice the decorations, gift-giving, as well as an increased level of traveling, mainly within the country. In 2022, the Dragon...
China’s Cultural Traditions: How to celebrate the Qingming Festival?
Today, the 5th of April, we want to draw attention to one of China's traditional holidays, the Qingming festival! 🌞 Due to covid, the celebration might look a bit different this year. But still, we would like to give a shoutout to this beautiful holiday and give you a...
NBH summerize successful domestic campaigns during International women’s day
In China, International Women's Day (IWD) has in recent years gained more attention. This holiday has long been compared to Valentine's Day or Mother's Day but has lately been more about celebrating the progress of women in society and seeking even better...
The NBH Guide: Little Red Book – The social fusion app where the UGC community meets ecommerce
Little Red Book (LRB), also known as Xiaohongshu 小红书 and RED is China's largest social shopping platform. It is China's go-to platform to share product reviews, beauty tips, daily outfits, overall lifestyle photos, etc. LRB is the Chinese equivalent of Instagram and...
New Year Special: NBH Looking into the Tiger Campaigns
Every year towards the Chinese New Year, it is always interesting to see how brands target their New Year campaigns. This year has been an increased amount of New Year commerce, this regards both global and domestic vendors. We believe that this is not only...
NBH gives you their surveys for 2022: We list five trends to keep an eye on!
NBH has in 2021 followed and analyzed China's digital trends, now it's time to look ahead and see what is expected to hit the year 2022? Which trends will continue to grow and which is here to stay, and what new trends will boom? NBH has chosen to list 5 trends, we...
The NBH Guide: Are you using WeChat with its full potential?
NBH has created a full WeChat Guide where you can learn everything you need to know about WeChat. WeChat with all its features it is sometimes difficult to get a grip on how it can be used both from a user and business perspective. In this Insight, have we summarized...
The new generation of consumers: Rise of Gen Z and Cultural Opinion Leaders (COLs) – who are they?
China's influencer market is currently undergoing a major change. But what is really happening? With the new rise of new consumers from Generation Z that’s looking for more authentic and personal trendsetters, a new concept Cultural Opinion Leaders (COL) has had a...
The NBH Guide: What is the success behind Bilibili and How can it be a tool for online marketing?
We have seen it before, when a platform becomes big it does not take long before it becomes very big. A rapidly booming platform that we need to observe is Bilibili, especially if you want to understand the China e-landscape and even more important if you want to do...
A sense of new opportunities for beauty products in China: NBH guides you through the new changes in animal testing regulations
Clean beauty products, sometimes mentioned as cruelty-free products, are now heading to China. Or are they? A wave of international clean beauty brands is already queuing up to enter. Still, there are a lot of confusing regarding the new animal testing law for...
The NBH Guide: Did you know about the Zhihu 知乎 platform?
Thinking of social networks and digital platforms in China, you might think about Wechat, Weibo, and Douyin (Tiktok). But did you know about Zhihu? The brand name can be translated to “Do you know?” and it is the largest Q&A platform in China. The platform can be...
China’s Shopping Festival Calendar: 618 Trendsetter for the future of E-commerce
Online shopping festivals have come to be a trendsetter for new consumer patterns in the Chinese landscape of e-commerce. The festivals are a must-be event for new brands and marketers, not only for sales but also as a unique opportunity to get inspired by novel...
Why should influencers(KOL) be a key part of your marketing strategy?
Influencer strategy is an important part for brands to take brand ownership within the digital universe. In China influencers are called Key Opinion Leaders which is also referred to as KOLs in China. KOLs are social media influencers who have large communities which...
Importance of online PR in China
Globally, Public Relations (PR) is in general a very powerful form of communication. PR and online PR in China is one of the most cost-efficient forms of communication to develop the image and reputation of your company, brand or product. Online PR is very important...
When entering the Chinese market – master the Chinese advertising law or get someone who has the knowledge
To find the right mix of channels is relatively straight on in China. There are a few major players on the market which your brand needs to be present in, depending on the objective and target audience. But in order to drive traffic and engagement content is key. Like...
Using digital in China to enable B2B business growth
Do you normally participate in exhibition or fairs to establish or expand your business in China? But in times like these where travelling are difficult you might have had limited opportunities. “Guanxi” is one of the element which is key when doing business in China...
Digital Marketing Trending in China in 2021
China has been in the forefront when it comes to digitalization development and its digitalization evolvement has been astonishing. In this article, we will briefly look into some digital marketing trends in China in 2021.
Double 12 Shopping Festival, a continued online shopping celebration
Each year, Double 12 Shopping Festival in China takes place on 12 December. Even though it is one month later than the biggest Chinese online shopping festival Double 11, the sales momentum a brand could achieve is still worth mentioning. Based on the data from the...
2020 Double 11 Shopping Festival once again breaks the record
In the early 1990s, a group of university students at Nanjing University came up with the concept to celebrate Singles’ Day on November 11 (11.11), as 1 looks like a bare stick which is a Chinese slang for a single man. Since then it has gradually become an unofficial...
Tencent starts to target private domains’ traffic
For the first time ever, Tencent mentioned private domain’s traffic in their financial releases. As written in the 2020 Second Quarter and Interim Results “Weixin (WeChat in Chinese) ecosystem is redefining China’s online advertising by enabling advertisers to sustain...
The guide to knowing essential Chinese digital platforms
Chinese digital landscape is vastly different from the West. The article could help you to glimpse some of the representative ones with references from the West.
Flowers are out of Chinese Valentine’s Day
Glimpse of the Chinese “romantic market” with data from Chinese Valentine’s Day 2020
The NBH Guide: TikTok – brands gateway to the younger target audience
TikTok, also known as Douyin, is brands’ gateway to the younger target audience
The new era of e-commerce live streaming
Live streaming has been foreseen as the new upcoming era.
New historic online sales record set for 618
In China, the 618-shopping festival was the first large scale ecommerce promotion which received high scale of attention from all levels.
Chinese tourism industry sees signs of recovery
May holiday has been special because it is the first holiday after China gradually have started to release the permission of outing again due to Covid-19.
Function update on WeChat: optimize your visibility on WeChat
WeChat continuously evolves functions on the platform, In the recent public seminar WeChat presented updated functions which put quality before quantity.
The importance of live streaming in China
If you would like to ask what the most popular and trendy way of marketing and sales in China is, 99% of marketing people will tell you: “Live streaming”.
Marketing and conversion, easy with Dianping
What is the most frequently raised topic asked to marketing people? It must be “What is the sales result from your marketing activity?”
How to generate free exposure & awareness
In the world of marketing, it seems nothing is free. Can a brand get free exposure? The answer is yes, especially with the development of a social network.
Enhance the customer experience with WeChat
If your business is still new and not yet cover the costs of hiring Chinese speaking staff. If you have this concern, we recommend considering WeChat.
Guides to succeed in
Chinas digital landscape
Our guides give you knowledge about China’s digital platforms, advertising, Chinese website, search engine, and more.
Our guides aim to cover the questionmarks and opportunities when targeting your online presence in China.
We provide the latest trends, features and concrete examples!
GUIDES
NBH Guide to Industry Media: The importance of PR for B2B in China
The marketing strategy for many B2B companies has until recently been more traditional in the form of exhibiting at fairs, participating in events, exchanging business cards, and building business relationships through dinners. But the digital progress has slowly...
The NBH Guide: How to use Baidu SEM to accelerate your online presence in China
If China is an important market for your company, then Baidu should have the same priority as your Google strategy. Baidu can easily be described as “China’s Google”, and if you take a quick look, there are many similarities, partly in appearance, but in...
The NBH Guide: Meet Douyin, the mother of Tiktok. How can you as a marketer use Douyin for your China online presence?
If we say Doyin it might not tell you much, but if we say Tiktok I hope you are on it! Although Tiktok is the western version of Douyin, there are many big differences. As often when it comes to digital China, new platforms are faster adopted by the users and quickly...
The NBH Guide: 10 steps to succeed with Baidu SEO
Intro Companies, especially within B2B think it’s a challenge to reach the Chinese market, what platforms are there, and which ones to prioritize? In this guide, we will talk Baidu! In the West, we talk Google and the term "let's google it" has become normalized....
The NBH Guide: Get started with WeChat Mini Program!
WeChat Mini Program has shifted the paradigm of mobile use, how can WeChat Mini Program be your solution? NBH has created a Complete Guide to WeChat Mini Program. Learn everything you need to know by downloading our FREE 16 pages guide: What is it?Why Mini...
The NBH Guide: Little Red Book – The social fusion app where the UGC community meets eCommerce
Little Red Book (LRB), also known as Xiaohongshu 小红书 and RED is China's largest social shopping platform. It is China's go-to platform to share product reviews, beauty tips, daily outfits, overall lifestyle photos, etc. LRB is the Chinese equivalent of Instagram and...
The NBH Guide: Are you using WeChat with its full potential?
NBH has created a full WeChat Guide where you can learn everything you need to know about WeChat. WeChat with all its features it is sometimes difficult to get a grip on how it can be used both from a user and business perspective. In this Insight, have we summarized...
The NBH Guide: What is the success behind Bilibili and How can it be a tool for online marketing?
We have seen it before, when a platform becomes big it does not take long before it becomes very big. A rapidly booming platform that we need to observe is Bilibili, especially if you want to understand the China e-landscape and even more important if you want to do...
The NBH Guide: Did you know about the Zhihu 知乎 platform?
Thinking of social networks and digital platforms in China, you might think about Wechat, Weibo, and Douyin (Tiktok). But did you know about Zhihu? The brand name can be translated to “Do you know?” and it is the largest Q&A platform in China. The platform can be...
The NBH Guide: TikTok – brands gateway to the younger target audience
TikTok, also known as Douyin, is brands’ gateway to the younger target audience
Our news gives the latest within NBH, collaborations, and events!
Get to know the NBH family, follow our journey and stay tuned with upcoming happenings.
NEWS
Upcoming seminar: Gothenburg and Malmö!
Digital marketing for B2B in China - How do you reach your targeted audience? NBH mini-tour together with Sweden-China-Trade-Council (SCTC) continues. Last week the seminar was hosted in Stockholm, the next stop will be Gothenburg, and last but not least Malmö! Next...
Upcoming seminar: Digital marketing for B2B in China – How do you reach your targeted audience?
NBH begins 2023 with a real kick-off start! From January-March NBH will participate in the Sweden-China-Trade Council (SCTC) seminar. It will be a physical event where our digital China experts, CEO Jonathan Kullman and CCO Richard Håränge will be there and speak...
NBH LAUNCHING NEW WEBSITE
2022 is coming to an end and NBH is wrapping up the year. There have been many fun and exciting projects! One of them has been our new website! Our updated website does not only have a nicer design but is it also more informative! With our website, we not only want to...
NBH visiting 56K talking Baidu SEM!
In October, our colleagues Richard Hårdänge and Moa-Karin Levin, visited the digital agency 56K to talk about Baidu SEM. 56K is a Stockholm-based agency helping companies to increase their online presence by optimizing Google SEO, doing ads with Google SEM, and other...
New Shanghai office!
Welcome to our new office in Shanghai! We are very happy to announce that our team is growing, and so are our offices, not only in the Nordics but also in Shanghai! The NBH family is getting bigger, with different skills to deliver the best to our clients. Our largest...
NBH attend at the Alibaba Group summer event in Germany!
Alibaba is one of the biggest eCommerce companies in the world, owning eCommerce sites such as Tmall and Taobao, with millions of users every day. This week, on the 13th of September, Alibaba held its summer event in Germany to give the latest insights into digital...
NBH become a member of the Sweden-China Trade Council!
NBH is happy to announce that we are now a member of the Sweden-China Trade Council’s network! “I’m very happy to welcome NBH as a new member of the Sweden-China Trade Council’s network!” Says, Elisabet Söderström, CEO, Sweden-China Trade Council...
Don’t miss out, stay ahead of the Autumn/Winter happenings in China 2022
The summer of 2022 is on its last breath and autumn is knocking on our doors. NBH hopes that all of our partners, followers, and colleagues have had a wonderful vacation and are ready to get started again! Some say that the start of autumn is the real new year and...
Is there a light in the dark travel tunnel of Covid-19? NBH sure hope so!
Since the outbreak of covid-19, it has been difficult or almost impossible to travel to China. Strict restrictions and quarantine rules have made business trips difficult to carry out for over two years. But now we might see a little light in the tunnel. Recently some...
New client collaboration – NBH X Coravin
NBH is proud to present our new client collaboration with Coravin! Who is Coravin? Coravin delivers the ULTIMATE solution for wine preservation! Unlike other wine preservers, which only delay the oxidation of your wine, the Coravin Wine Preservation System is designed...
Launching The NBH Complete Guide To WeChat Mini Program
If you haven't missed NBH regularly create complete guides of different Chinese digital platforms, in order for you to dig deeper into China's digital landscape, and perhaps platforms you want to know more about! This month did NBH launch their Complete 16-page Guide...
Follow NBH Newsletter: Get the latest China news
Every month NBH drops new Insights and Guides to follow up on the latest trends in the Chinese digital landscape. Learn more about China's digital platforms, shopping festivals, successful campaigns, metaverse, KOLs (or should we say COLs?) Take control over your...
New Danish office space! Find us in Copenhagen
NBH does not only want to be part of your marketing journey in China, we also want to work closely together here in the Nordics. Therefore we are delighted to announce the opening of our new office space in Copenhagen. You will find us at Rebel Workspace, Dampfærgevej...
NBH Wishing you all a Happy Chinese New Year!
Before wishing all a Happy Tiger Year, NBH would like to share a few facts about the Chinese New Year. This year the first day of the Lunar New Year falls on Tuesday, February 1st, the New Year celebration lasts for around 15 days with 7 days of a public holiday. The...
New Employee to our Stockholm Office!
It is a good start for NBH 2022, the team is growing. We are happy to announce that Moa-Karin Kevin has joined the NBH family. Moa-Karin is now our Project Manager, she will be a part of coordinating our work with the clients. Moa-Karin will also be keeping up with...
Marketing trends in Asia and what the Nordics can learn: Event at Wehype office together with NCSF!
Friday, the 3rd of December, Nordic-China Startup Forum NCSF together with Wehype arranged an Asia Business meet-up in Uppsala. The event was about "Marketing Trends in Asia and What The Nordics can Learn". Jonathan Kullman, CEO of NBH, was invited as one of the key...
Nordic Marketing Day Shanghai 2021
17th of December was the first-ever Nordic Marketing Day 2021 in Shanghai! It was an event about Nordic Businesses working with management, marketing, and communication in China. The event was a real success, meeting leading industry experts working with Nordic...
New Office Space!
NBH team has grown and so has our office space! You can now find us at Convendum Fleminggatan 18, Stockholm. Here you can visit us at our own office space or take a seat in the lounge areas for a more relaxed talk. Come by for a coffee (also great coffee)! Lounge area...
B2B marketing event: Today, Tomorrow & in the Future
Shanghai 29th of June 2021, June Qin COO of NBH, conducted a seminar talking about B2B branding. The main theme of the event was B2B branding: Today, tomorrow, and in the future. The event was hosted together...
New Employee!
The team is growing and we are welcoming Richard Hårdänge to the NBH family! Richard Hårdänge is now our CCO, Chief Commercial Officer, for NBH. Richard will be located in Stockholm, responsible for the sales, strategy, and growth of the company across the Nordics and...
NBH has been appointed as the China digital marketing agency for Stockholm Business Region
NBH won the Stockholm Business Region Group’s procurement process for digital services in China. The procurement process was evaluated based on agencies qualifications, written proposal, and oral presentation. The entire process was managed by Colligio on behalf of...
New job openings available at NBH Shanghai office
Join NBH and become a member of one of the fastest growing Chinese marketing agencies focusing on Nordic brands!加入NBH, 成为快速成长的关注北欧品牌的营销公司一员! WHO IS NBH?NBH is a digital agency capturing the Chinese customers focusing on growing Nordic brands towards a Chinese...
Promote Iceland expands its partnership with NBH for Invest in Iceland
To assist Invest in Iceland’s endeavor on fostering cross-border business opportunities between Iceland and China, NBH was appointed by Promote Iceland as the lead agency for all digital communication related to Iceland as a destination towards Chinese travelers. The...
AI-SI Global and NBH join together to bring strong brands from Slovenia, Croatia, and Serbia to China
AI-SI Global is based in Slovenia and is an all-around service provider to connect businesses with the most suitable solutions for China market. Covering Chinese tourist, payment solutions, branding in China to general business consultancy. To provide the best service...
Promote Iceland partners with NBH to reach and enhance Chinese travelers’ experience
Promote Iceland has established the cooperation with NBH to set up and operate its social media platforms in China
NBH : winner of Business Excellence awards 2020
NBH and its team have won the award: “Best Chinese Business Digital Branding Specialist in Northern Europe”.
NBH keynote speaker at Content Day
NBH’s CEO Jonathan Kullman was invited as a key-note speaker at Content Day in Stockholm. Content Day is an annual event hosted by Swedish Content Agencies,
NBH named brand marketing partner for KeaHotels
NBH has been appointed as the marketing agency for one of the largest hotel chains in Iceland: KeaHotels.
Chinese marketing and e-commerce event in Iceland
NBH and ePassi held an exclusive event in Iceland for top tourism companies at Vinnustofa Kjarvals to provide an overview of Chinese Market.
Book a meeting with our sales team
Pick a time and date at your convenience! Book a meeting