Baidu Search engine optimization (SEO)
NBH ensures that our clients appear high on the search results of China’s main search engine Baidu.
With our professional knowledge, we can help you optimize your SEO, make your website is user-friendly both with its appearance and usage, and foremost let your targeted audiance find you!
We audit your website for Baidu
Our goal is that our clients is competitive in the market.
With our professional experience, we audit your website for Baidu SEO, analyze the most efficient keywords, and find out how you can be more competitive in the search results.
We customize your website for Baidu
In order to do SEO in China, there are a few steps that are necessary. Your website needs a Chinese domain, it has to be hosted in China and have a ICP license (internet content provider).
We tailor your content for your chinese audience!
We make it simple for you
We make sure that you get the top search result on Baidu. We gain your visibility by optimizing your website for Baidu SEO. but also make sure that you are seen via other platforms targeted for your market. To always stay infront, we keep data tracking for data analysis and reporting.
10 things to think about when it comes to Baidu SEO
1. Get a Chinese domain
NBH guide and help you to get a Chinese domain. Baidu ranks the Chinese domains higher in the search result than the global domains. Use a Chinese domain, either .cn or .cn.com.
2. We help you host your website in China
Get your website faster loading speed and a higher user experience. NBH make your website user friendly by hosting your website in China.
3. NBH help you get a ICP license
NBH can help you get a ICP license (Internet Content Prver). What is a ICP license?
Baidu prioritized China-hosted sites for better ranking, and to get a Chinese-hosted website the ICP license is required.
4. NBH makes you crawl
Baidu script is not as advanced as Google’s. So, you can forget JavaScript and flash, Baidu simply can’t crawl it. Instead, we recommend using HTML static pages.
5. We make sure you use the right language
Baidu only index Simplified Chinese. NBH make sure that your copywriting and content is in Chinese language to target your audience and gain the trust of your customers and clients.
6. We optimize your meta tags
Baidu finds meta tags as an important factor for better ranking. NBH help you so that your meta tags can improve your ranking in the search result.
7. Prioritize backlinks
Baidu prioritizes backlinks from domestic websites higher than external websites. We make sure to use internal links in order to get a better result, and use many of them, the more the better!
8. Make it mobile friendly
Baidu’s mobile reach is over 1 billion active users. NBH make your website mobile-friendly in order to deliver a great customer experience.
9. NBH updates your content
We help you deliver fresh content! For your followers and better ranking, we keep your content alive, publish new articles, pictures, and videos, and make sure that your content is up to date.
10. NBH optimizes your SEO by using Baidu’s own sites
We help you optimize your SEO not only by optimizing your website but also so that you are seen on external sites. Websites, such as Baike (China’s wikipedia), or other pages that suit your industry and audience.
More reading
The NBH Guide: 10 steps to succeed with Baidu SEO
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The marketing strategy for many B2B companies has until recently been more traditional in the form of exhibiting at fairs, participating in events, exchanging business cards, and building business relationships through dinners. But the digital progress has slowly...
The NBH Guide: How to use Baidu SEM to accelerate your online presence in China
If China is an important market for your company, then Baidu should have the same priority as your Google strategy. Baidu can easily be described as “China’s Google”, and if you take a quick look, there are many similarities, partly in appearance, but in...
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