Douyin
– The Chinese TikTok
If you have understood the booming trend of TikTok, you can think of China’s TikTok as bigger!
Douyin in China is an ultimate digital marketing platform for all types of industries. The video platform creates good opportunities to increase brand awareness and direct leads.
Think outside the box! Let NBH help you stand out by using Douyin to increase your online presence in China!
Douyin – The mother app of Tiktok!
If we say Douyin it might not tell you much, but if we say TikTok we hope you are on it!
Although TikTok is the western version of Douyin, there are a some big differences. In the west, TikTok is mainly an app for young adults and teens but China, Douyin is used among all ages and all types of persons.
The first and most obvious reason to include Douyin in your marketing plan is that no other app can get as large visibility in such a short time frame as Douyin.
Compared to western TikTok, Douyin also has its own e-commerce ecosystem where its user can make purchases directly in the app.
There are many advantages with a business account on Douyin, among other things, the possibility to make longer videos, get access to advertising, sticker-adds, and more visibility through the algorithms.
In addition to creating brand awareness, Douyin is also a strong platform to work with if your objective is to generate traffic on a specific e-com sales channel such as Tmall.
Key facts
- 700+ million daily active users
- 120 minutes daily avarage time spend on Douyin
More reading
The NBH Guide: Meet Douyin, the mother of Tiktok. How can you as a marketer use Douyin for your China online presence?
If we say Douyin it might not tell you much, but if we say Tiktok I hope you are on it! Although Tiktok is the western version of Douyin, there are many big differences. As often when it comes to digital China, new platforms are faster adopted by the users and quickly...
NBH Guide: B2B Marketing Strategy for China
To drive business growth in today's highly competitive market, you need to learn how to develop a successful B2B marketing strategy for China. This involves building brand awareness and generating more demand for your products from your target businesses. This is a...
NBH Guide: China-Hosted Website – Pros, Cons and how it can enhance your online presence
To host your company's website locally in China might be perceived as complex and somewhat unnecessary. Perhaps you already have a well-functioning website, so why not just translate it? The reasons why it's not such a good idea are many, so let's dive deep into one...
NBH Guide: Attract Chinese Tourism with Dianping
If you are going to travel to the other side of the world, how do you plan your trip? Or if you want to escape the city to the country for a weekend, where do you turn to? Perhaps many people recognize themselves in clicking into Google, reading blogs or opening...
Book a meeting with one of our experts!
Leave your contact details and we'll send you a link to our meeting calendar!
Book a meeting
