Read some of our frequently asked questions about marketing in China! 

How can businesses track their performance with Baidu SEM?
Data tracking is essential in digital marketing. Baidu SEM provides robust performance metrics, allowing businesses to measure the effectiveness of their ads. Understanding these metrics is key to optimizing digital marketing efforts in China. NBH emphasizes transparency and offers detailed monthly reports in English, empowering businesses to take control of their digital marketing strategies.
How does Baidu SEM facilitate direct communication with customers?
Baidu SEM offers a valuable feature: adding a contact form directly in the ad. Chinese consumers appreciate this because it enables them to leave their contact details swiftly. This direct and personal communication method encourages quick decision-making, creating a faster connection between businesses and potential customers.
What benefits does Baidu SEM offer?
Investing in Baidu SEM provides businesses with increased visibility, more clicks, direct leads, and a deeper understanding of the Chinese market. It allows businesses to showcase products and services in a visually appealing way, enhancing brand recognition and engagement.
How does Baidu SEM (Search Engine Marketing) work?
Baidu SEM, also known as PPC (Pay-Per-Click), allows businesses to place targeted ads on Baidu. These ads can include images and are designed to reach the Chinese audience effectively. Baidu just like Google offers a range of different advertising tools.
What role does the ICP license play in Baidu SEO?
An ICP license is mandatory for websites hosted in China. It demonstrates regulatory compliance and legitimacy. While Baidu indexes sites without it, prioritization is given to Chinese-hosted sites with an ICP license.
What domain strategy should I adopt for Baidu SEO?
For optimal results, choose a Chinese domain (.cn or .cn.com) and incorporate relevant keywords. This signals your website's content to Baidu, enhancing search visibility and user trust.
Why is Baidu SEO different from Google SEO?
While Baidu and Google may appear similar, their SEO strategies differ significantly. Baidu prioritizes Chinese domains, requires hosting in mainland China, an ICP license, and emphasizes meta tags. Unlike Google, Baidu uses specific sites it owns, like Baike and Tieba, for better rankings.
Does SEO work in China?
Companies can enhance their online visibility through a robust SEO strategy and SEM advertising. However, SEO and SEM practices in China diverge significantly from those on western platforms such as Google or Bing, particularly in terms of technical and legal requisites.
What steps are essential when hosting a website in China?
Web Design: Ensure the design resonates with Chinese customers and reflects your brand identity.
Localized Content: Localize language and content to represent your brand and target your audience effectively.
Website Hosting: Host your website on a suitable server in China for faster loading times and improved user experience.
Website Audit: Conduct an audit to identify performance and user experience issues, optimizing your site for the Chinese market.
Why do I need a Chinese website if I have WeChat?
While WeChat is essential, it shouldn't replace a dedicated website. WeChat has limitations, and having a website with a .com.cn address not only builds trust but also ensures visibility on China's main search engine Baidu, which WeChat cannot provide.
Can I run Baidu Ads without hosting my website in China?
Yes, you can run Baidu Ads for both locally and non-locally hosted websites. However, optimizing Baidu SEO requires hosting your site in China, as Chinese search engines prioritize domestically hosted websites for indexing.
Why should I consider hosting my company's website in China?
Hosting your website in China ensures faster loading times for Chinese users and higher search engine rankings on platforms like Baidu, which is essential for credibility and visibility in the Chinese market. Local hosting also establishes trust and legitimacy among Chinese consumers.
What is an ICP license?
An ICP license is a permit issued by the Chinese government, allowing individuals, organizations, or businesses to legally operate and host a website in China.
Can an overseas company host a website in China?
Yes, foreign companies with a legal business license can host their website in China.
Can I host my website in China?
Yes as long as you obtain an ICP License (Internet Content Provider). Every website hosted in China is required to have an ICP license, which must be displayed in the footer at the bottom of the website.
What are the key features of WeChat that make it a powerful tool for businesses?
WeChat offers diverse features such as networking tools, WeChat Moments (similar to social media feeds), WeChat Pay for seamless payments, and Mini Programs—cloud-based apps within WeChat. These features enable businesses to engage with customers, facilitate transactions, and offer various services.
How are QR codes integral to WeChat's ecosystem, and how are they utilized in China?
QR codes play a significant role in WeChat, being used for payments, adding friends, exchanging business information, accessing public services, and more. They are essential in WeChat's functionality and widely adopted for various purposes in China.
What are the key account types on WeChat?
WeChat has Private Accounts for individual users and Official Accounts for companies, brands, and high-profile individuals. Official Accounts are further categorized into Service, Subscriptions, and Enterprise accounts, each serving specific communication and marketing purposes.
What is WeChat?
WeChat, initially a "micro-messaging" app, has transformed into a comprehensive digital platform with features like WeChat payment, networking, location services, and more. It was launched in 2011 by Tencent and has become an essential tool in China's digital landscape.

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