Bilibili
With its origin in animation and gaming, Bilibili has become a video platform with wide range of categories, and has become the platform where creativity sets no limit!
Bilibili is the platform for both B2B and B2C marketing! Stay ahead, and let NBH create your content and digital presence for Bilibilii!



Bilibili - The social media platform where creativity has no limits
Bilibili is the go-to platform for the younger Chinese audience. The platform has gone from an “Animation, Comics and Games” content platform and grown into a wider online video community. Nowadays the content is ranging from anime, music, games, movies, to fashion, lifestyle, science, and technology, etc.
The platform has a wide range of user experts in special fields and tend to be the go-to platform to get informational knowledge both for interest and educational purposes.
Bilibili is a relevant platform for both B2C and B2B companies.

With its possibility to gain a lot of reach, companies can engage with its specific target audience. Such as when B2C within cosmetic want to target female users, or B2B companies selling industrial components targeting engineers.
Increase your brand awareness and build up your reputation online in China by using Bilibili!
Key facts
- 200+ million monthly active users
- 80 minutes per day – Average time spent on Bilibili
More reading
The NBH Guide: What is the success behind Bilibili and How can it be a tool for online marketing?
We have seen it before, when a platform becomes big it does not take long before it becomes very big. A rapidly booming platform that we need to observe is Bilibili, especially if you want to understand the China e-landscape and even more important if you want to do...
NBH Guide to B2B Opinion Leaders: Build brand awareness and grow sales with an expert in your industry!
A buzzing trend within the B2B sector is the marketing transformation that many companies are undergoing. Digital marketing has become increasingly important for B2B companies in general, and for those that aim for the Chinese market in particular. In this...
NBH Guide to Industry Media: The importance of PR for B2B in China
The marketing strategy for many B2B companies has until recently been more traditional in the form of exhibiting at fairs, participating in events, exchanging business cards, and building business relationships through dinners. But the digital progress has slowly...
The NBH Guide: How to use Baidu SEM to accelerate your online presence in China
If China is an important market for your company, then Baidu should have the same priority as your Google strategy. Baidu can easily be described as “China’s Google”, and if you take a quick look, there are many similarities, partly in appearance, but in...
Book a meeting with one of our experts!
Opens up calender for our sales team. Book at your conveniance!
Book a meeting
