Zhihu
The big Q&A platform in China has become a big hit!
At Zhihu you can create your own account, reach out to industry specific forums or collaborate with professional influencers in your industry!
NBH highly recommends Zhihu for B2B companies to create brand awareness, direct leads, and increase your SEO in search results!
Zhihu – The Q&A platform
Its brand name Zhihu can be translated to “Do you know?”, and it is the largest Q&A platform in China. The platform can be compared to the American website Quora or a knowledge bank like Wikipedia.
The main purpose of the platform is for users to ask questions and to get answers from the community using the Zhihu platform.
Zhihu suits well for specific industries that wants to interact and share knowledge with potential customers.
For B2B companies Zhihu can be a very effective and relevant platform to engage with industry professionals. Tailor made copywriting about your business and get industry experts learn more about your companies’ products and services.
Activities on Zhihu do also have a positive impact on your SEO. NBH has a great experience working with different industry accounts or professionals (influencer) that are active on Zhihu, working in different fields.
Key facts
- 420+ million registred users
- 98% of their users are older than 18 years.
More reading
The NBH Guide: Did you know about the Zhihu 知乎 platform?
Thinking of social networks and digital platforms in China, you might think about Wechat, Weibo, and Douyin (Tiktok). But did you know about Zhihu? The brand name can be translated to “Do you know?” and it is the largest Q&A platform in China. The platform can be...
NBH Guide to B2B Opinion Leaders: Build brand awareness and grow sales with an expert in your industry!
A buzzing trend within the B2B sector is the marketing transformation that many companies are undergoing. Digital marketing has become increasingly important for B2B companies in general, and for those that aim for the Chinese market in particular. In this...
NBH Guide to Industry Media: The importance of PR for B2B in China
The marketing strategy for many B2B companies has until recently been more traditional in the form of exhibiting at fairs, participating in events, exchanging business cards, and building business relationships through dinners. But the digital progress has slowly...
The NBH Guide: How to use Baidu SEM to accelerate your online presence in China
If China is an important market for your company, then Baidu should have the same priority as your Google strategy. Baidu can easily be described as “China’s Google”, and if you take a quick look, there are many similarities, partly in appearance, but in...
Book a meeting with one of our experts!
Opens up calender for our sales team. Book at your conveniance!
Book a meeting
