Guides
Find inspiration with NBH Guide, your resource for navigating China’s digital platforms and enhancing your brand’s digital presence.
NBH Guide: China-Hosted Website – Pros, Cons and how it can enhance your online presence
NBH Guide: Attract Chinese Tourism with Dianping
NBH Guide: How important is Weibo for your China online presence?
NBH Guide to B2B Opinion Leaders: Build brand awareness and grow sales with an expert in your industry!
NBH Guide to Industry Media: The importance of PR for B2B in China
The NBH Guide: How to use Baidu SEM to accelerate your online presence in China
The NBH Guide: Meet Douyin, the mother of Tiktok. How can you as a marketer use Douyin for your China online presence?
The NBH Guide: 10 steps to succeed with Baidu SEO
The NBH Guide: Get started with WeChat Mini Program!
The NBH Guide: Did you know about the Zhihu 知乎 platform?
The NBH Guide: Little Red Book – The social fusion app where the UGC community meets ecommerce
The NBH Guide: Are you using WeChat with its full potential?
The NBH Guide: What is the success behind Bilibili and How can it be a tool for online marketing?
The NBH Guide: TikTok – brands gateway to the younger target audience
NBH Guide: B2B Marketing Strategy for China
To drive business growth in today's highly competitive market, you need to learn how to develop a successful B2B marketing strategy for China. This involves building brand awareness and generating more demand for your products from your target businesses. This is a...
NBH Guide: China-Hosted Website – Pros, Cons and how it can enhance your online presence
To host your company's website locally in China might be perceived as complex and somewhat unnecessary. Perhaps you already have a well-functioning website, so why not just translate it? The reasons why it's not such a good idea are many, so let's dive deep into one...
NBH Guide: Attract Chinese Tourism with Dianping
If you are going to travel to the other side of the world, how do you plan your trip? Or if you want to escape the city to the country for a weekend, where do you turn to? Perhaps many people recognize themselves in clicking into Google, reading blogs or opening...
NBH Guide: How important is Weibo for your China online presence?
China's social media scene can for many be described as a jungle and confusing to navigate. But if you've been involved in China for a while, you've probably heard of Weibo. It's a social media platform that easily can be describe as an "microblog". Weibo next...
NBH Guide to B2B Opinion Leaders: Build brand awareness and grow sales with an expert in your industry!
A buzzing trend within the B2B sector is the marketing transformation that many companies are undergoing. Digital marketing has become increasingly important for B2B companies in general, and for those that aim for the Chinese market in particular. In this...
NBH Guide to Industry Media: The importance of PR for B2B in China
The marketing strategy for many B2B companies has until recently been more traditional in the form of exhibiting at fairs, participating in events, exchanging business cards, and building business relationships through dinners. But the digital progress has slowly...
The NBH Guide: How to use Baidu SEM to accelerate your online presence in China
If China is an important market for your company, then Baidu should have the same priority as your Google strategy. Baidu can easily be described as “China’s Google”, and if you take a quick look, there are many similarities, partly in appearance, but in...
The NBH Guide: Meet Douyin, the mother of Tiktok. How can you as a marketer use Douyin for your China online presence?
If we say Douyin it might not tell you much, but if we say Tiktok I hope you are on it! Although Tiktok is the western version of Douyin, there are many big differences. As often when it comes to digital China, new platforms are faster adopted by the users and quickly...
The NBH Guide: 10 steps to succeed with Baidu SEO
Intro Companies, especially within B2B think it’s a challenge to reach the Chinese market, what platforms are there, and which ones to prioritize? In this guide, we will talk Baidu! In the West, we talk Google and the term "let's google it" has become normalized....
The NBH Guide: Get started with WeChat Mini Program!
WeChat Mini Program has shifted the paradigm of mobile use, how can WeChat Mini Program be your solution? NBH has created a Complete Guide to WeChat Mini Program. Learn everything you need to know by downloading our FREE 16 pages guide: What is it? Why Mini Program?...
The NBH Guide: Did you know about the Zhihu 知乎 platform?
Thinking of social networks and digital platforms in China, you might think about Wechat, Weibo, and Douyin (Tiktok). But did you know about Zhihu? The brand name can be translated to “Do you know?” and it is the largest Q&A platform in China. The platform can be...
The NBH Guide: Little Red Book – The social fusion app where the UGC community meets ecommerce
Little Red Book (LRB), also known as Xiaohongshu 小红书 and RED is China's largest social shopping platform. It is China's go-to platform to share product reviews, beauty tips, daily outfits, overall lifestyle photos, etc. LRB is the Chinese equivalent of Instagram and...
The NBH Guide: Are you using WeChat with its full potential?
NBH has created a full WeChat Guide where you can learn everything you need to know about WeChat. WeChat with all its features it is sometimes difficult to get a grip on how it can be used both from a user and business perspective. In this Insight, have we summarized...
The NBH Guide: What is the success behind Bilibili and How can it be a tool for online marketing?
We have seen it before, when a platform becomes big it does not take long before it becomes very big. A rapidly booming platform that we need to observe is Bilibili, especially if you want to understand the China e-landscape and even more important if you want to do...
The NBH Guide: TikTok – brands gateway to the younger target audience
TikTok, also known as Douyin, is brands’ gateway to the younger target audience
