China has recently reopened to travel after facing severe restrictions due to the pandemic for almost three years. This has had a significant impact on global tourism. Prior to the pandemic, many countries and businesses, such as Sweden, had modified their tourism approach to better cater to Chinese tourists. This involved providing Chinese language guides to being available on social media platforms such as WeChat.
China is a fast-growing market that is rapidly developing both in terms of digital platforms but also in their lifestyle and travel patterns.
As China continues to reboot after the pandemic, it is important for travel destinations to understand and cater to the changing needs and expectations of Chinese tourists.
Join our event and learn more about China’s tourism and how you can better reach out to Chinese travelers!
About the event
China has opened up for outbound travel, and Chinese travelers will soon return to the Nordics again. Our experts provide the latest information from China, with a focus on digital platforms and what you can do to prepare.
Speakers: We are delight to have NBH CCO Richard Hårdhänge and Account Director Johanna Atterby as our speakers for this event! They are both China market specialist, have long experience of living in China, fluent in Chinese and before they joined NBH, they worked with a tourism focused on China!
When: Thursday, 25 May 2023
8.30-9.00 Breakfast Mingle
Where: Convendum, Fleminggatan 18 Stockholm
Cost: The event is free of charge!
Join the event? Click and register below!