We are happy to announce that NBH has once again been seen by industry media. This time in the Swedish industry magazine Market. NBH CEO Jonathan Kullman participates in an interview where he puts the spotlight on digital China.
In the interview, China’s digital market is described, what is important to consider and the mistakes companies often make when investing in China.
Jonathan highlights various trends such as outdoor life and equestrian sports. Depending on the industry you are in, it is important to adapt your marketing, if you succeed in doing it right, the success can be huge.
The article highlights a common mistake that many companies make: assuming that the digital strategy they use in the West will also work in China. One tip Jonathan provides is to seize the opportunity within B2C to tap into the growing number of Chinese tourists. This group wields considerable purchasing power and can offer insights into what might also succeed in China.
Read the full interview by clicking into the Market here.
