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Build Your Brand and Generate Digital Leads in China – Stockholm, Sweden
May 3 @ 12:00 - 14:00 CEST
Many Swedish companies have a significant commercial interest in establishing their brand presence in China and acquiring more leads for sales growth and market expansion.
China has always been complex, but since the pandemic began, entirely new digital demands have emerged for B2B companies in China challenging old strategies.
To learn more about China’s digital landscape and what opportunities your company might have, we have invited Jonathan Kullman and Richard Hårdänge from NBH to a lunch seminar in Stockholm on May 3, 2024.
NBH will delve deep and share insights from various industries & platforms.
The topics to be covered include:
- How can B2B companies get more digital leads in China?
- Platforms & Strategies
- Video in China – Great Opportunities
- Exploring alternatives & hidden potential
- Press & Media in China – Different Focus than in Europe
- B2B Needs & Baidu SEO Effect
One noticeable trend is the increasing digitalization of the sales process in China.
There are great opportunities to find new customers through digital platforms, but the importance of being visibility and controlling how your company and its products/services are presented has also become more challenging, as everything digital from your global material needs to be tailored to the unique platforms in China.
During the seminar, you will be provided with the insights needed to stay updated for Digital China 2024.
Jonathan Kullman, founder and CEO of NBH, has been working with China for the past 9 years, six of which were based in Shanghai. Jonathan has extensive experience in assisting companies in leveraging digital channels to enhance their presence and business in China.
Richard Hårdänge, CCO of NBH, has over 13 years of solid experience working with China both commercially and culturally. Fluent in Chinese, Richard has lived and worked in China and is also a member of SCTC’s board of directors.
June Qin, COO of NBH since September 2019, boasts over 12 years of marketing expertise in renowned brands like ECCO, Adidas, and UGG. At NBH, she oversees the big team, daily operations and client services, crafting marketing strategies for optimal performance. With a journalism degree from Shanghai International Studies University, June approaches challenges with a curious and fact-based mindset. She’s driven by a passion for exploring new marketing avenues and has a passion to help western brands succeed in China. As a speaker, June offers valuable insights into effective marketing strategies, brand management, and operational excellence.
