The summer of 2022 is on its last breath and autumn is knocking on our doors. NBH hopes that all of our partners, followers, and colleagues have had a wonderful vacation and are ready to get started again!
Some say that the start of autumn is the real new year and sure It brings a lot of opportunities and exciting events. Events and cultural traditions are a well-proven way to understand and get to know your targeted market.
NBH lists China’s biggest happenings for autumn/winter of 2022. Don’t miss out!
Mid-autumn Festival (Mooncake festival), 10-12 September
Mid-Autumn Festival, also known as Mooncake Festival, is a tradition from ancient times, celebrated with family and loved ones. The festival is mostly known for its mooncake. Read more about China’s Mooncake Festival here.
National day (Golden week), 1st – 7st October
The national day is celebrated on the 1st of October. It is also the first day of one week holiday, known as – The Golden Week! A holiday for travel, spending time with family, and lots of activities around the country!
China International Import Expo, 5th – 10th November
The China International Import Expo (CIIE) is held in Shanghai. It is the world’s first import-themed national-level expo and a big forum for trade and business.
Shopping festival: 11.11 (Singles day), November 11th
Singles day is the world’s largest day and China’s answer to black Friday and cyber Monday. For marketers, it is one of the most important days of the year. It started as an answer to valentines day – be proud of being single (treat yourself with shopping 😉 ). Read NBH full Insight about 11.11 here.
Double 12 (12.12) Shopping Festival, December 12th
The double 12 ends the Chinese shopping festival year and it is the third biggest shopping festival of the year. It starts only a month after singles day, but as a marketer, you should not miss this. Read more about 12.12 here.
Christmas and new years
These traditions don’t need any further explanation and all through Christmas and the new year aren’t as big in China as in the west, there sure is Xmas and new year feeling even in China.
The list of these happenings has sure one thing in common, it brings great opportunity for your company or brand to get closer to your China market. But, as always, do things with quality!
NBH has years of expertise in working with digital marketing in China. Our expertise is available in both Europe and China.