Keahotels
IcelandTASK
Establish a Chinese communication channel for increasing brand awareness
Enable a go-to platform for Chinese visitors to increase on-site experience and customer service
WORK
Branding strategy for China, covering customer journey, key message, content pillars and content plan tailored made for Chinese target audience
Register, configurate and design of WeChat account aligned with visual identity of brand
Management of WeChat and implementation of content plan including copywriting and design of posts
RESULT
First Offcial WeChat Hotel in Iceland