Keahotels

Iceland

TASK

Establish a Chinese communication channel for increasing brand awareness

Enable a go-to platform for Chinese visitors to increase on-site experience and customer service

WORK

Branding strategy for China, covering customer journey, key message, content pillars and content plan tailored made for Chinese target audience

Register, configurate and design of WeChat account aligned with visual identity of brand

Management of WeChat and implementation of content plan including copywriting and design of posts

RESULT

First Offcial WeChat Hotel in Iceland

content developed targeting the Chinese travellers

Showcase

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